March 2008

Pure Jewels invites consumers and industry experts to ‘Discover Jewellery’ at a vibrant show mounted by the Green Street Jewellers’ Association. Come along to Stratford Town Hall on Saturday 15th and Sunday 16th June to discover the hidden gems of East London.

DISCOVER JEWELLERY
Discover Jewellery is a unique exhibition that offers visitors the chance to view exquisite contemporary jewellery and discover – or influence – what we’ll be wearing in the next year.

Part of Coutts' London Jewellery Week, Discover Jewellery will be held in Stratford Town Hall on Friday 15th June. It’s an opportunity for visitors to find out what puts Green Street at the cutting edge of jewellery design. PureJewels, one of the founding members of the GSJA, is proud to be involved in this brand new annual show.

“Our industry has long been seen as stagnant and unadventurous,” says Jayant Raniga (PureJewels). “But Green Street is moving with the times. Harnessing the talents of new designers enables Green Street jewellers to stay one step ahead. It’s also putting us on the world jewellery map.

“The summer event is designed to celebrate this year’s successes for Green Street and welcome another year of innovation and ideas.”

DISCOVER GREEN STREET
PureJewels has played a founding role in the Green Street Jewellers’ Association, helping to unite 22 jewellers to promote East London as the new destination for jewellery shoppers.

Visitors from the USA and Far East already make a point of stopping at Green Street for new or custom jewels; the area has long been a top shopping destination for Asian brides. Statistics show that this one street already takes 1% of the UK’s annual fine jewellery spend. Flagship stores, such as the brand new PureJewels showroom and exhibition centre, are attracting more and more attention to this eastern jewellery destination.

The Green Street Jewellers’ Association is determined to bring its retailers to the attention of an even wider audience. With an abundance of ideas, and access to new design talent from Newham College and further afield, Green Street is set to take an ever larger chunk of Britain’s £2.4billion jewellery market.

-ENDS-

EVENT DETAILS:
DISCOVER JEWELLERY
STRATFORD TOWN HALL
Saturday 14th and Sunday 15th June 2008
10AM-6PM

Free Admission

FOR MORE INFORMATION:
For further press information or images please contact Sophie or Jo at Cooke&Brandpr

Tel: 0207 038 3660 Mob: 07956 317 124
Jo.p@cookeandbrandpr.co.uk

NOTES FOR EDITORS

1. ABOUT PUREJEWELS
PUREJEWELS is devoted to the extraordinary pleasure of jewels: yesterday, today and tomorrow. This contemporary brand has its roots firmly in another time – and another world. The story of PureJewels began in Nairobi in 1950, with a jewellery designer who made his name creating exquisite, bespoke pieces for the local elite. Twenty-five years later, he was tempted by the bright lights of London – and brought his own distinctive sparkle to a new country, eventually settling in Green Street. Home to a multicultural community, Green Street is the perfect home for PureJewels’ flagship store. Opening in May 2008, the spacious new showroom is a celebration of the history and pleasure of jewellery. On an upper floor, an exhibit reveals the company’s roots and explores the excavation to manufacture to the marketing of gold jewellery. Online, PureJewels continues to offer an unrivalled collection of contemporary and Indian-inspired jewels, from bespoke solitaires to bangles laden with diamonds.

2. LONDON JEWELLERY WEEK runs from 11-15th June 2008. PureJewels will be holding events throughout the week. More information, including the event schedule, at www.londonjewelleryweek.co.uk.