October 2003

Bhanji Gokaldas, established jewellery house in London since 1975, has announced that it has launched a new state of the art ecommerce website www.purejewels.com to sell fine jewellery and gifts.

launched on 21 October 2003, the site combines stunning design with exceptional customer experience and ground-breaking build-your-own jewellery functionality. "In an industry that is changing very rapidly and where there are lots of well established brands, there is still a big gap in the mainstream market for Indian inspired designs in precious metal jewellery such as 22ct and 18ct gold" says Jayant Raniga, brand director of Pure Jewels, the online brand of Bhanji Gokaldas.

It is also believed that the traditional investment values for buying gold have changed and the use of gold and diamond products as fashion accessories are growing very rapidly. "We want to be able to reach out to our clients in as many ways as possible by adopting different channels of distribution" says Jayant Raniga.