PureJewels offers a vast collection of 22ct gold choker chain necklace– a simple, elegant style that rests at the base of your neck. This type of choker necklace chain gives you twice the value: it’s perfect as part of an occasion set, and also for everyday wear.

India has a rich history of jewellery design, and was the origin of many of today’s jewellery trends. Our design team loves to interpret authentic Indian style and gives it a modern look. Techniques like Kandan and stones like Polki diamonds appear through the collection – we think it’s important to keep these old skills alive. Our in-house jewellery is beautifully made in the UK, but our heritage shines through.

The style of a choker necklace chain is typically suited to everyday wear and it rests at the right point to be seen beneath a modest neckline. It strikes an elegant note – not too showy, not too plain.

If you feel like experimenting, a choker necklace chain is the perfect foundation for stacking your necklaces. Add some longer chains and a maxi pendant to create the feminine, waterfall look. Show us your snaps on Instagram!

Browse our exclusive collection of choker chain necklaces available online at PureJewels UK. Shop stylish designs and find the perfect piece to complement your look.