Even the mention of Diwali is sure to bring out joy and smile on one’s face. India is home to many religions and cultures. Diwali is celebrated all across India. Diwali often termed as festival of lights, spreads out its celebration across five days. The festival of Diwali symbolises many things. New beginnings, the triumph of evil, are just parts of it. Diwali is also associated with the goddess Laxmi, who is the goddess of wealth.

The celebrations of Diwali begin with Dhanteras. The word Dhan meaning wealth. It is considered an auspicious day to buy gold, silver, or other precious metals. On the main day of Diwali, Laxmi Pooja takes place. This is done for prosperity, and also as a mark of gratefulness to the goddess for all the wealth that one has.

Lie any other festivals, Diwali celebrations demand feasts, gratitude and of course, gifts! Often these gifts are not limited to clothes but also jewellery. In India, gold is not just another precious metal. Its connotations towards religion, and otherwise such as investment value, make it a sought after metal.

PureJewels is an atelier for everyone. There is something for everyone, across all the borders. While we cannot bring India to you, we can certainly make your Diwali a little more beautiful.

At PureJewels we offer a variety of Diwali gifts. As you browse through our Diwali jewellery gifts, you will find something for everyone. These Diwali jewellery ideas for gifts are sure to make your gift shopping successful with the promise of every recipient being delighted.

The festival of Diwali, asks for gifts of gold. We understand the thoughtfulness when one gift’s a piece of jewellery. It is moments like these that are forever going to be imprinted in your memory. While buying gold jewellery for Diwali, you can get a ring, or pair of earrings, anklets, gold chains, the choice is yours!

Our products for Diwali are carefully handpicked designs which serve the purpose of higher gold purity with beautifully fashioned pieces. Keeping in mind the strength of gold, and the preference for higher purity of gold, our pieces are crafted in 22K gold. The design sensibility leans towards south Asian motifs of jewellery. They are perfect for your Poojas, and future celebrations.

While yellow gold is the preferred metal for auspicious occasion of Diwali, we don’t hold back on the variety of gemstones that are embellished in our designs. You can expect to find gold jewellery designs set with Cubic Zirconia (or American Diamond), Uncut Polki, Diamonds, and even pearl. The gemstones are not only alluring but also express individuality.

If you want to go for a more traditional gift, you can also go for our Gold Coins and Gold Bars. Even these make for delightful gifts that are sure to brighten up your Diwali further!

We also have in-house silver coins which we release once a year. Our designs featuring Laxmi and Ganesh are quite popular among buyers.