Pure Gold Jewellers: Where Luxury Meets Tradition at PureJewels

Experience the exquisite craftsmanship of PureJewels London, a celebrated jeweller specialising in diamond jewellery and pure gold. With a rich heritage rooted in India, PureJewels brings a unique blend of traditional elegance and contemporary design to the heart of London.

Unveil a dazzling collection:

  • Diamond Jewellery: Discover a world of brilliance with our captivating selection of diamond jewellery. From classic engagement rings and sparkling eternity bands to statement necklaces and delicate earrings, each piece is meticulously crafted to enhance your natural beauty.
  • Pure Gold Expertise: Immerse yourself in the timeless elegance of 22ct gold. PureJewels is renowned for its exquisite collection of pure gold jewellery, featuring bangles, bracelets, rings, and more. Whether you seek traditional Indian designs or modern interpretations, we have something for every taste.

PureJewels London: More than just gold jewellers, we are a legacy brought to life. Visit our Green Street showroom and discover the perfect piece to celebrate life’s special moments.

Indulge in the opulence of gold.

Our exquisite collection of gold jewelry is crafted to perfection, combining traditional artistry with contemporary designs. From delicate necklaces to bold earrings, each piece is a testament to our commitment to quality and craftsmanship.

Enjoy our luxurious selection of jewellery for women. PureJewels is renowned for beautifully-designed jewellery with Indian flair.

Traditional and contemporary Indian jewellery for women
Founded more than 50 years ago, PureJewels is proud to offer a broad range of Indian jewellery – from the traditional pieces that we built our business on, to modern designs produced by our talented team. Whether you want a classic Mangal sutra for your wedding day, or a signature pair of 22ct gold earrings, you can trust PureJewels. Our design studio produces seasonal collections of contemporary jewellery for women, including our signature engagement rings.

Why choose PureJewels jewellery for women?
PureJewels is a family firm based on Green Street in East London. We operate with care and attention to every piece and each customer, and we have a bank of loyal clients who return. You can come in for repairs, alterations or bespoke orders. Our advisors are friendly and can advise you about investing in gold jewellery, choosing a surprise piece of jewellery, or making the perfect proposal! We specialise in 22ct gold but our design team creates jewellery in rose gold and white gold too.

Choose from one of our in-house collections to create a jewellery set. A matching set of earrings and bracelet makes a perfect birthday gift for women. Try:
– Vinyasa (2018), available in white, yellow, and rose gold. It was inspired by the magnificent Indian peacock and features curves and swirls, with diamond highlights, to celebrate an icon of Indian culture.
– Inspired by the recent revival of Polki diamonds, our 22ct gold Diya collection is rich with natural diamonds in the traditional setting.
– Lotus is a recent, small collection of contemporary solitaires with fishtail and pave halo diamonds.

No matter what age the fabulous woman on your birthday list may be, finding the perfect gift can feel like a challenge. Here at PureJewels, we want to take the stress out of your search! Our knowledgeable and friendly in-store advisors are standing by, eager to assist you in finding a present that will truly make her day. Can’t make it into the store? No problem! We also offer convenient Live Chat, where our advisors can offer personalized suggestions in real time. So don’t hesitate to reach out – we’re here to help you discover the perfect birthday gift that will leave her feeling delighted and celebrated!