---
title: What is 22K Gold, and why is it so popular in India?
description: "**22K Gold**—also known as **22 Carat Gold**—is a gold alloy made of **91.6% pure gold** and **8.4% other metals** such as silver, copper, or zinc. It strikes the perfect balance between purity and strength, making it **ideal for crafting fine…"
url: "https://www.purejewels.com/faqs/gold-purity/what-is-22k-gold-and-why-is-it-so-popular-in-india/"
updated: "2026-04-20"
category: Gold Purity
---

# What is 22K Gold, and why is it so popular in India?

**22K Gold**—also known as **22 Carat Gold**—is a gold alloy made of **91.6% pure gold** and **8.4% other metals** such as silver, copper, or zinc. It strikes the perfect balance between purity and strength, making it **ideal for crafting fine jewellery** that is both luxurious and durable.

## **What is 22K Gold?**

In the carat system, **24K represents pure gold**, which is too soft for intricate or wearable jewellery. To enhance its strength, gold is alloyed with other metals.

- **22K Gold** = **22 parts pure gold** + **2 parts other metals**
- This results in **91.6% gold purity**, often marked as **"916"** in hallmarking.

22K retains the **rich yellow hue** of pure gold while offering **enough durability** for intricate designs and regular wear, making it especially suited for earrings, necklaces, bangles, and bridal sets.

## **Why is 22K Gold So Popular in India?**

### 1. **Cultural Significance**

Gold is deeply woven into Indian traditions, symbolising **prosperity, purity, and auspiciousness**. It plays a central role in weddings, festivals like [**Diwali**](https://www.purejewels.com/product-category/for-whom-when/festival-gifts/diwali-gifts/) and **Akshaya Tritiya**, and religious ceremonies.

### 2. **Ideal for Bridal Jewellery**

Indian bridal jewellery is often grand and ornate, requiring a gold type that is both **highly pure and strong enough** to hold its form. 22K offers just that.

### 3. **Trusted Investment**

22K gold jewellery is viewed as a **family asset**. It holds excellent **resale value** and is often passed down through generations.

### 4. **Craftsmanship Tradition**

Indian jewellers have mastered working with 22K gold—using heritage techniques such as **kundan, meenakari**, and **filigree** to produce artistic and intricate pieces.

## **22K Gold at PureJewels**

At **PureJewels**, we honour this legacy by offering a stunning selection of [**22ct gold jewellery**](https://www.purejewels.com/product-category/22ct-gold-jewellery/)—crafted with elegance, hallmarked for purity, and designed to celebrate life's precious moments.