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HAVE A 22CT GOLD 2018…

2018 has started, get your year off to the perfect start with our Gold Festival . It’s so easy at PureJewels…

  1. Use our Gift Guide to select a present in your price range.
  2. If you can’t decide, use Online Chat or book an appointment in store.
  3. Order for free delivery, free gift packaging, and free returns.

All you have to do is browse, click, and relax.


Indian Gold Sets Jewellery – 18ct and 22ct

Let your love shine!  Here you’ll find plenty of gold jewellery that she’ll remember forever.  Does she prefer glowing yellow gold, or contemporary white gold?  Some of our favourites include the White Gold Hearts pendant and the Hearts 22ct Bracelet, but you’ll find lots of other fabulous choices on purejewels.com.   We have been creating and curating our jewellery collections for over 40 years, ever since our Indian founder Bhanji Gokaldas established his studio in London.  Today PureJewels is an award-winning jeweller with a distinctively Indian style.

Rings, Necklaces and Bracelets

Gold is yellow, rose gold is pink,
Choosing a ring is easier than you think!
Are you planning a proposal this year?  Take her breath away with a PureJewels ring.  Most of our engagement rings are designed in-house and always with a subtle Indian influence.  She’ll fall head over heels in love with The Mughal (gorgeously romantic) or Bombay Deco Halo (for art deco style).  If you’re artistic, you can even consult a designer and customise your own ring!  Visit our spacious London showroom to discover the PureJewels collection of glamorous engagement rings and – if you’re not poppint more.

Choosing a necklace

Our collection of necklaces includes beautiful heart pendants, gold chokers, and traditional Mala necklaces for married women.  We specialise in Indian techniques and you’ll find necklaces featuring Kundan settings and Filigree gold.  Currently very fashionable, Polki (uncut) diamonds can be found in several of our designs, including this Polki 22ct Gold Necklace.

Choose the jewellery you’d like to buy, and we’ll reserve it for you and help you to save.  There’s no commitment and no pressure – if you change your mind during the year you can ask for a full refund, or if you want to buy it sooner you can!  It’s perfect for saving up for an investment piece, or an engagement ring.  Come in or LIVE CHAT to find out more.

Modern Indian Gold Jewellery Sets

Discover seasonal favourites and limited editions. Our design team takes inspiration from India to create vintage and contemporary jewellery in 18ct and 22ct gold. Explore our breathtaking new collections. Commission your own. Express your individuality.

40 years ago, Bhanji Gokaldas and his three sons arrived in London and set up their bespoke jewellery workshop. Today, PureJewels is an award-winning jeweller with a distinctively Indian style. We source and design modern collections in platinum and gold (including a limited edition Rose Gold series). Working with interesting jewellery designers, and our own diverse design team, we release seasonal collections that capture every moment. PureJewels has been the jeweller for international events and prestigious clients, working to create commissions on a large – as well as small and personal – scale. If you’re looking for something unique, come and see us.

Indian engagement and wedding rings and 22ct Gold Necklaces

Come dancing with us. PureJewels engagement rings are breathtaking creations made from the very finest gold and hand-selected diamonds – the essence of old-fashioned romance. Each one is a timeless design with an Indian twist. Opening the box could be the most memorable moment in your life so far.
If you’re artistic, come in to consult a designer and customise your own ring. Visit our spacious London showroom to discover the PureJewels collection of glamorous engagement rings – and prepare to fall in love…

Our collection of necklaces includes beautifully designed pendants, bridal necklaces, and traditional Mangalsutra necklaces for married women. We specialise in Indian techniques and necklaces featuring Kundan settings and Filigree gold. The Pinterest favourite, Polki (uncut) diamonds, can be found in many of our latest designs.

The Wonder of You

The smooth black pebble that you picked up on a picnic; the coconut tree outside that hotel window; the story from your childhood told by your father… it’s funny the things we remember most fondly. We’ve had clients bringing in all sorts of things and drawings as the basis for a piece of jewellery. Come in and find out how we can help to commemorate special moments with a bespoke piece of jewellery. It might be a truly personal engagement ring, a fabulous anniversary gift, or a token of endless love. There needn’t even be a reason. Through tears and joy, we’d love to take the journey with you. Visit PureJewels Gold Shop on a Green Street, famous jewellers street.

Tips for giving rings

Pure Jewels – Online and UK Based Gold Indian Jewellery Shop with 18ct and 22ct Rings, Earrings, Bangles and Bracelets.

If you’ve chosen a beautiful ring, it is worth giving careful thought to the presentation.  If you order at PureJewels then we will gift-box the ring for you.  You might build up the surprise by planning a special trip or a date – perhaps to a place that was important to you or to her.  A good way to create a memorable story is to involve friends and family; you could even set a treasure trail, or arrange a romantic night in and attach the box to your dog’s collar with a ribbon!  However you give your ring, we know that jewellery becomes more beloved when it’s given to mark an occasion, so make the memory special.