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Showroom Interior of Asian Jeweller in UK

Celebrate your journey. Express your identity.
Indulge in luxury.

Inspired by the fleeting glimpse of a lotus bud or the flicker of a dragonfly’s wing, our artisans bring their evocative jewellery daydreams to life inside our London and Indian workshops, with purest gold and sparkling gemstones.

Gold Chains

CHAINS

Gold Earrings

EARRINGS

Gold Bracelets

BRACELETS

Gold Pendants

PENDANTS

Discover the many facets of Purejewels

Rosettes Collection

ROSETTES COLLECTIONS

Diya Collection

DIYA
COLLECTIONS

Anusha Collection

ANUSHA COLLECTIONS

Lotus Collection

LOTUS
COLLECTIONS

IMG_6598

Our Story

PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.

Award-winning
customer service

Ethically-sourced
diamonds

Designed in
London

Secure online
payments

Free tracked
delivery

Money-back
guarantee

Designed in
London

Secure online
payments

Style advice, purchasing guides, gold reports and more

Share your stories with us #purejewels

Visit our Jewellery Store in London

Our fine jewellery showroom, design studio and jewellery making workshop in east London has been established since 1975.
Don’t forget to ask for a tour to see our jewellery workshop.

London

PureJewels
290-292 Green Street,Forest Gate,
East London E7 8LF

Follow us on Instagram @purejewelscom to shop direct and check out behind the scenes content. Don’t forget to tag us #purejewels

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