London

PureJewels is devoted to the extraordinary pleasure of jewels: yesterday, today, and tomorrow. This contemporary brand has its roots firmly in another time – and another world.

The story of PureJewels, by Bhanji Gokaldas, began in Nairobi, Kenya in 1950, with an Indian jewelry designer and craftsman, Bhanji Gokaldas, who like his father and forefathers before him, made his name creating exquisite, bespoke fine artisan jewelry pieces for his clients. Twenty-five years later in 1975, he was tempted by the bright lights of London and together with his three sons Ramnik, Dinesh, and Harish, brought their own distinctive sparkle to a new country.

Today, managed by the third generation, PureJewels is a fast-growing, premier fine jewellery company specializing in design-led diamonds, precious gems, pearls, platinum, and gold fine jewellery. The product design ethos reflects its rich cultural heritage and brand journey, which traces its historic roots to India and East Africa. The design team at PureJewels takes their inspiration from the east and interpret it in a contemporary and modern way, giving way to beautifully considered and exotic collections.