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Showroom Interior of Asian Jeweller in UK

Celebrate your journey.
Express your identity.
Indulge in luxury.

Inspired by the fleeting glimpse of a lotus bud or the flicker of a dragonfly’s wing, our artisans bring their evocative jewellery daydreams to life inside our London and Indian workshops, with purest gold and sparkling gemstones.

Sale

Gold Chains

CHAINS

Gold Earrings

EARRINGS

Gold Bracelets

BRACELETS

Gold Pendants

PENDANTS

Rosettes Collection

ROSETTES COLLECTIONS

Diya Collection

DIYA COLLECTIONS

Anusha Collection

ANUSHA COLLECTIONS

Lotus Collection

LOTUS COLLECTIONS

Signature Collection

Discover the many facets of PureJewels

Discover The Collection

Our Story

PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.

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Crafted and delivered with extraordinary care

Award-winning customer service
Ethically-sourced diamonds
Designed in London
Secure online payments
Free tracked delivery
Money-back guarantee

Award-winning
customer service

Ethically-sourced
diamonds

Designed in
London

Secure online
payments

Free tracked
delivery

Money-back
guarantee

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We offer in-store and virtual personal shopper appointments
to help you choose the perfect piece

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You can also shop online and collect in-store from
our London branch (Forest Gate)

Inspiration & Industry Latest

Style advice, purchasing guides, gold reports and more

Customer Stories

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Visit our Jewellery Store in London

Our fine jewellery showroom, design studio and jewellery making workshop in east London has been established since 1975.
Don’t forget to ask for a tour to see our jewellery workshop.

London

PureJewels
290-292 Green Street,Forest Gate,
East London E7 8LF

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