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Showroom Interior of Asian Jeweller in UK

PureJewels, London for Luxury and Warmth

PureJewels by Bhanji Gokaldas was established in Nairobi, Kenya in 1950. Bhanji Gokaldas and his three sons arrived in London and set up their bespoke Asian gold jewellery workshop and showroom manufacturing in 22ct gold in London in 1975. Today, PureJewels is an award-winning British brand with deep eastern roots and an Indian style. We source, design and manufacture modern collections in the purest forms of platinum and gold suitable for jewellery. We work with a talented team of contemporary jewellery designers, and our own diverse in-house design team. PureJewels is about journeys and our service is delivered with luxury and warmth. We also design jewellery collections under licence for many prestigious clients like The National Gallery and various institutions.

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The wonder of you

The smooth black pebble that you picked up on a picnic; the coconut tree outside that hotel window; the story from your childhood told by your father… it’s funny the things we remember most fondly. We’ve had clients bringing in all sorts of mementos as the basis for a piece of Asian Gold jewellery. If you’re artistic, come in to consult a designer and find out how we can help to commemorate special moments with a bespoke piece of jewellery. Our design team takes inspiration from India to create vintage and contemporary jewellery in 18ct and 22ct gold. Explore our breath-taking new collections. Commission your own. Express your individuality and prepare to fall in love…

TheWonderOfYou_Ok

FREE, SECURE AND INSURED DELIVERY

All our products are delivered securely and require signing for. We send all our parcels by Royal Mail special delivery. There is no extra charge for this and this is fully secure and insured.

AWARD WINNING SERVICE ESTABLISHED since 1950

Founded by Bhanji Gokaldas in 1950, Nairobi Kenya. We are a third generation business in the UK since 1975. Contact us by chat or phone and we will be at your service

30 DAYS MONEY BACK GUARANTEE

We want you to be super happy with your purchase, so we offer quibble free refunds or exchanges. If you want a virtual appointment by video, please contact us and we will be more than happy to arrange viewing.

SECURE ONLINE PAYMENTS

We don’t store your card details and have implemented the latest 3d secure technology against fraud.