Must-haves to match every outfit from day to night
Celebrate your journey.
Express your identity.
Indulge in luxury.
Inspired by the fleeting glimpse of a lotus bud or the flicker of a dragonfly’s wing, our artisans bring their evocative jewellery daydreams to life inside our London and Indian workshops, with purest gold and sparkling gemstones.
Discover the many facets of PureJewels
PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.
Crafted and delivered with extraordinary care
We offer in-store and virtual personal shopper appointments
to help you choose the perfect piece
You can also shop online and collect in-store from
our London branch (Forest Gate)
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Share your stories with us
“Excellent customer service. Great shopping experience,especially during lock down (via Video Call). Managed to get a beautiful Mother's day gift plus an impulse buy for the wife :)... delivered next day by guaranteed postage. Very happy.For me It's all about TRUST and a friendly and caring service.”
“Very good customer service especially given the fact that we're in lockdown. Videos and pictures including measurements were sent in a timely manner. Constant communication and update. Very secured and tracked next day delivery. Thank you very much. I really like my unique piece of jewellery. Keep up the good work.”
“Great shop and customer service! I ordered a pair of earrings as a gift to myself on thursday and received it next day! I got contacted with the photo of the actual item I am going to receive so I know what to expect. It also comes with the cute presentation red box and a fab paper bag! Definitely would recommend!”
Visit our Jewellery Store in London
Our fine jewellery showroom, design studio and jewellery making workshop in east London has been established since 1975.
Don’t forget to ask for a tour to see our jewellery workshop.
290-292 Green Street,Forest Gate,
East London E7 8LF
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