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Festive Greetings

Luxury of 22ct real fine gold & platinum jewellery – PureJewels, London

Festive Greetings

Divine Jewellery that brings you joy. Celebrate Luxury and Warmth during the festivities with PureJewels

Begin Your Journey
22ct Gold Spiga Chain 31814-2

SHOP CHAIN

22 Karat Gold Earring with CZ Stones 34599-1

SHOP EARRINGS

22ct Gold Square Charm Ladies Bracelet YGBR136

SHOP BRACELET

Jali 22ct light Filligree  Pendant JLPN182

SHOP PENDANTS

Celebrate your journey.
Express your identity.
Indulge in luxury.

Line 187

Inspired by the fleeting glimpse of a lotus bud or the flicker of a dragonfly’s wing, our artisans bring their evocative jewellery daydreams to life inside our London and Indian workshops, with purest gold and sparkling gemstones.

Chain Reaction

From a simple rope chain to an intricate foxtail necklace, PureJewels’ detailed craftsmanship will complete any look.

Signature Collection

Discover the many facets of PureJewels

Signature Collection image
SHOP DIYA

SHOP DIYA

SHOP ANUSHA

SHOP ANUSHA

SHOP ROSETTES

SHOP ROSETTES

SHOP LOTUS

SHOP LOTUS

Discover The Collection

Our Story

PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.

DISCOVER MORE

Crafted and delivered with extraordinary care

Award-winning customer service

Award-winning
customer service

Ethically-sourced diamonds

Ethically-sourced
diamonds

Designed in London

Designed in
London

Secure online payments

Secure online payments

Free tracked delivery

Free tracked
delivery

Money-back guarantee

Money-back
guarantee

Layer -17

We offer in-store and virtual personal shopper appointments to help you choose the perfect piece

Layer -18

You can also shop online and collect in-store from our London branch (Forest Gate)

Industry Latest

Style advice, purchasing guides,
gold reports and more

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What is a
hallmark?

Read Now
Gold Report

Our latest
gold report

Read Now
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Jewellery gift
guide

Read Now
Customer Stories

Share your stories with us
#purejewels

Visit Us

Visit our showroom or our partner store to experience PureJewels for yourself

London

PureJewels
290-292 Green Street,Forest Gate,East London E7 8LF

Blackburn

Ainsworth Jewellers
57-59 Darwen Street, Blackburn BB2 2BW

Never miss a moment

For the latest collections, style guides, industry insights and lots of musings about our favourite subject (jewellery), sign up for our newsletter.

We never spam, we never sell your details, and you can stop our emails at any time. #LoveGoldHateSpam

Festive Greetings

Divine Jewellery that brings you joy. Celebrate Luxury and Warmth during the festivities with PureJewels

Begin Your Journey
22ct Gold Spiga Chain 31814-2

SHOP CHAIN

22ct Gold Square Charm Ladies Bracelet YGBR136

SHOP BRACELET

22 Karat Gold Earring with CZ Stones 34599-1

SHOP EARRINGS

Jali 22ct light Filligree  Pendant JLPN182

SHOP PENDANTS

Showroom Interior of Asian Jeweller in UK

Celebrate your journey.
Express your identity.
Indulge in luxury.

Inspired by the fleeting glimpse of a lotus bud or the flicker of a dragonfly’s wing, our artisans bring their evocative jewellery daydreams to life inside our London and Indian workshops, with purest gold and sparkling gemstones.

Summer Sale

Chain Reaction

From a simple rope chain to an intricate foxtail necklace,
PureJewels’ detailed craftsmanship will complete any look.

Shop Chains
SHOP DIYA

SHOP DIYA

SHOP ANUSHA

SHOP ANUSHA

SHOP ROSETTES

SHOP ROSETTES

SHOP LOTUS

SHOP LOTUS

Signature Collection

Discover the many facets of PureJewels

Signature Collection image
Discover The Collection

Our Story

PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.

DISCOVER MORE

Crafted and delivered with extraordinary care

Award-winning customer service
Ethically-sourced diamonds
Designed in London
Secure online payments
Free tracked delivery
Money-back guarantee

Award-winning
customer service

Ethically-sourced
diamonds

Designed in
London

Secure online
payments

Free tracked
delivery

Money-back
guarantee

Layer -17

We offer in-store and virtual personal shopper appointments
to help you choose the perfect piece

Layer -18

You can also shop online and collect in-store from
our London branch (Forest Gate)

Inspiration & Industry Latest

Style advice, purchasing guides, gold reports and more

Customer Stories

Share your stories with us
#purejewels

Visit Us

Visit our showroom or our partner store to experience PureJewels for yourself

London

PureJewels
290-292 Green Street,Forest Gate,
East London E7 8LF

Blackburn

Ainsworth Jewellers
57-59 Darwen Street,
Blackburn BB2 2BW

Never miss a moment

For the latest collections, style guides, industry insights and lots of musings about our favourite subject (jewellery), sign up for our newsletter.

We never spam, we never sell your details, and you can stop our emails at any time. #LoveGoldHateSpam