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Authentic Craftmanship

Over 40 years ago, Bhanji Gokaldas and his three sons arrived in London and set up their bespoke asian gold jewellery workshop. Today, PureJewels is an award-winning jeweller with a distinctively Indian style. We source and design modern collections in platinum and gold (including a limited edition Rose Gold series). Working with interesting jewellery designers, and our own diverse design team, we release seasonal collections that capture every moment. PureJewels has been the jeweller for international events and prestigious clients, working to create commissions on a large – as well as small and personal – scale. If you’re looking for something unique, come and see us.

The wonder of you

The smooth black pebble that you picked up on a picnic; the coconut tree outside that hotel window; the story from your childhood told by your father… it’s funny the things we remember most fondly. We’ve had clients bringing in all sorts of mementos as the basis for a piece of Asian Gold jewellery. If you’re artistic, come in to consult a designer and find out how we can help to commemorate special moments with a bespoke piece of jewellery. Our design team takes inspiration from India to create vintage and contemporary jewellery in 18ct and 22ct gold. Explore our breath-taking new collections. Commission your own. Express your individuality and prepare to fall in love…

TheWonderOfYou_Ok
TheWonderOfYou_Ok

The wonder of you

The smooth black pebble that you picked up on a picnic; the coconut tree outside that hotel window; the story from your childhood told by your father… it’s funny the things we remember most fondly. We’ve had clients bringing in all sorts of mementos as the basis for a piece of jewellery. If you’re artistic, come in to consult a designer and find out how we can help to commemorate special moments with a bespoke piece of jewellery. Our design team takes inspiration from India to create vintage and contemporary jewellery in 18ct and 22ct gold. Explore our breath-taking new collections. Commission your own. Express your individuality and prepare to fall in love…

18ct and  22ct Indian Asian Gold Jewellery Sets

Let your love shine! Here you’ll find plenty of asian gold jewellery that she’ll remember forever. Does she prefer glowing yellow gold, or contemporary white gold? Some of our favourites include the White Gold Hearts pendant and the Hearts 22ct Bracelet, but you’ll find lots of other fabulous choices on purejewels.com. We have been creating and curating our jewellery collections for over 40 years, ever since our Indian founder Bhanji Gokaldas established his studio in London. Today PureJewels is an award-winning jeweller with a distinctively Indian style.

22ct Gold Rings, Necklaces, Bracelets and Bangles

Gold is yellow, rose gold is pink,
Choosing a ring is easier than you think!

Indian Asian gold jewellery London

Are you planning a proposal this year? Take her breath away with a PureJewels ring. Most of our engagement rings are designed in-house and always with a subtle Indian influence. She’ll fall head over heels in love with The Mughal (gorgeously romantic) or Bombay Deco Halo (for art deco style). If you’re artistic, you can even consult a designer and customise your own ring!

Asian gold jewellery online

Discover our collection of necklaces, which include beautifully designed pendants, bridal necklaces, and traditional Mangalsutra necklaces for married women. We specialise in Indian techniques and necklaces featuring Kundan settings and Filigree gold. Visit our spacious London showroom to discover the PureJewels collection of glamorous engagement rings and bridal jewellery.

Choosing a Necklace and Bangles at a Gold Shop Near Me

Our collection of necklaces includes beautiful heart pendants, gold chokers, and traditional Mala necklaces for married women. We specialise in Indian techniques and you’ll find necklaces featuring Kundan settings and Filigree gold. Currently very fashionable, Polki (uncut) diamonds can be found in several of our designs, including this Polki 22ct Gold Necklace.

Choose the jewellery you’d like to buy, and we’ll reserve it for you and help you to save. There’s no commitment and no pressure – if you change your mind during the year you can ask for a full refund, or if you want to buy it sooner you can! It’s perfect for saving up for an investment piece, or an engagement ring. Come in or LIVE CHAT to find out more.

Tips for Giving Rings

If you’ve chosen a beautiful ring, it is worth giving careful thought to the presentation. If you order at PureJewels then we will gift-box the ring for you. You might build up the surprise by planning a special trip or a date – perhaps to a place that was important to you or to her. A good way to create a memorable story is to involve friends and family; you could even set a treasure trail, or arrange a romantic night in and attach the box to your dog’s collar with a ribbon! However you give your ring, we know that jewellery becomes more beloved when it’s given to mark an occasion, so make the memory special.

PureJewels – Online and UK based Gold Asian Indian Jewellery Shop with 18ct and 22ct Rings, Earrings, Bangles and Bracelets

If time has taught us something
it is that you are more perfect than you think.

Like the peacock, stand proudly, and let others see your light. Vinyasa is our humble tribute to the irresistible flow of time. You can’t catch a star in a net; instead enjoy your time today. Admire the beauty around you and pause for the pleasure that comes from the gleaming sweep of a curve and the proud glimmer of a diamond. Choose a piece that’s just for you and celebrate your days, for each one is lit up by your smile.

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