Inspired by the fleeting glimpse of a lotus bud or the flicker of a dragonfly’s wing, our artisans bring their evocative jewellery daydreams to life inside our London and Indian workshops, with purest gold and sparkling gemstones.

Sale

14ct Rose Gold Pearl Ring

£1,000.00

Sale

18ct White Gold Mangalsutra

£1,750.00

Sale

22ct Gold Men’s Bracelet With Rudraksha Mala

£1,950.00

Sale

Anusha 22ct Gold Polki Bridal Necklace

£6,450.00

Sale

Jali 22ct Gold Filigree Earrings

£1,700.00

CHAINS

EARRINGS

BRACELETS

PENDANTS

ROSETTES COLLECTIONS

DIYA COLLECTIONS

ANUSHA COLLECTIONS

LOTUS COLLECTIONS

Discover the many facets of PureJewels

Our Story

PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.

DISCOVER MORE

Crafted and delivered with extraordinary care

Award-winning
customer service

Ethically-sourced
diamonds

Designed in
London

Secure online
payments

Free tracked
delivery

Money-back
guarantee

We offer in-store and virtual personal shopper appointments
to help you choose the perfect piece

You can also shop online and collect in-store from
our London branch (Forest Gate)

Inspiration & Industry Latest

Style advice, purchasing guides, gold reports and more

PureJewels sponsor 2022/23 Goldsmiths’ Craftsmanship & Design Awards

By vasantion 19/12/2022

PureJewels say supporting craftsmanship is key to development of UK jewellery industry

LONDON,...

What are Some Good Christmas Jewellery Gift Ideas?

By vasantion 13/12/2022

Christmas is a festival loved by all adults and children alike. It brings the promise...

Diwali Gifts

By vasantion 21/10/2022

Diwali; the festival of lights, celebrating abundance of love and riches. Diwali celebrations brings...

All about Jewellery Care

By vasantion 19/09/2022

From gold heirloom pieces to our first jewellery purchase, every piece holds a special...

Customer Stories

Share your stories with us
#purejewels

Visit our Jewellery Store in London

Our fine jewellery showroom, design studio and jewellery making workshop in east London has been established since 1975.
Don’t forget to ask for a tour to see our jewellery workshop.

London

PureJewels
290-292 Green Street,Forest Gate,
East London E7 8LF

MAPS AND MORE

Shop on Social

Follow us on Instagram @purejewelscom to shop direct and check out behind the scenes content. Don’t forget to tag us #purejewels

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Jan 26

Open

Our very famous Rosettes Bands are back in stock with new design Rosettes Bands.
Comment below which one is your favourite!!
…..
#purejewels #purejewelscollection #22ctgold #rosettes #22ct #purejewelslondon #dyestamping #gold #22ctgoldring #purejewelsuk #purejewelsstories #purejewelsluxury #goldband

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Dec 14

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22ct Gold Bracelets from our very famous Rosettes Collection at PureJewels.
….
#purejewels #purejewelscollection #22ctgold #22ctgoldjewellery #antiquegold #purejewelsluxury #purejewelsstories

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Jan 4

Open

Tourmalines Pendant Sets in 18ct Gold with Diamonds at PureJewels.
…..
#purejewels #purejewelscollection

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Jan 24

Open

22ct Gold Balis(Hoops) from Chandaniya Collection at PureJewels.
..
#purejewels #purejoy #purejewelscollection #22ctgold #goldjewellery #22ct #purejewelsluxury #purejewelslondon

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Dec 19

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22ct Gold Necklace and Earrings with Pearls from Rosettes Collection at PureJewels.
…..
#purejewels #purejewelscollection #22ctgold #22ctgoldjewellery #gold #purejewelsluxury #purejewelsstories #dyestamping #goldluxury

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Dec 8

Open

22ct Gold Necklace, Earrings and Bangles from our Rosettes Collection at PureJewels.
…..
#purejewels #purejewelscollection #22ctgold #22ctgoldjewellery #goldluxury #purejewelsluxury #rosettesatpurejewels #purejewelsstories

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Dec 28

Open

22ct Gold Bangles from Fiona Collection at PureJewels.
….
#purejewels #purejewelscollection #22ctgold #22ctgoldbangles #goldluxury #purejewelsuk #purejewelsluxury

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Dec 7

Open

A glimpse of our set up for 22ct Gold Jewellery at PureJewels.
This Christmas gift yourself celebrate your journeys with PUREJEWELS.
…..
#purejewels #purejewelscollection #22ctgold #22ctgoldjewellery #goldisforever #purejewelsluxury #purejewelsstories

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Nov 16

Open

22ct Gold Necklace and Earrings with Fresh Water Pearls from Rosettes Collection at PureJewels.
……
#purejewels #purejewelscollection #purejewelsuk #22ctgold #22ctgoldjewellery #goldstories #purejewelsluxury

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Dec 7

Open

22ct Gold Poncha from our very famous Rosettes Collection at PureJewels.
….
#purejewels #purejewelscollection #22ctgold #22ctgoldjewellery #goldisforever #purejewelsluxury #purejewelsstories #rosettescollection

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Dec 6

Open

22ct Gold Rosettes Necklace and Earrings with Fresh Water Pearls.
…..
#purejewels #purejewelscollection #22ctgold #22ctgoldjewellery #gold #rosettes #rosettescollection #purejewelsluxury #purejewelsstories

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Dec 2

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22ct Gold Drop Earrings with Fresh water Pearls from Rosettes Collection at PureJewels.
…..
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You can also shop online and collect in-store from our London branch (Forest Gate)

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PureJewels say supporting craftsmanship is key to development of UK jewellery industry

Customer Stories

Visit our Jewellery Store in London

Award-winning
customer service

Ethically-sourced
diamonds

Designed in
London

Secure online
payments

Free tracked
delivery

Money-back
guarantee

We offer in-store and virtual personal shopper appointments
to help you choose the perfect piece

You can also shop online and collect in-store from
our London branch (Forest Gate)