Enjoy our luxurious selection of jewellery for women. PureJewels is renowned for beautifully-designed jewellery with Indian flair.
Traditional and contemporary Indian jewellery for women
Founded more than 50 years ago, PureJewels is proud to offer a broad range of Indian jewellery – from the traditional pieces that we built our business on, to modern designs produced by our talented team. Whether you want a classic Mangal sutra for your wedding day, or a signature pair of 22ct gold earrings, you can trust PureJewels. Our design studio produces seasonal collections of contemporary jewellery for women, including our signature engagement rings.
Why choose PureJewels jewellery for women?
PureJewels is a family firm based on Green Street in East London. We operate with care and attention to every piece and each customer, and we have a bank of loyal clients who return. You can come in for repairs, alterations or bespoke orders. Our advisors are friendly and can advise you about investing in gold jewellery, choosing a surprise piece of jewellery, or making the perfect proposal! We specialise in 22ct gold but our design team creates jewellery in rose gold and white gold too.