Every piece of jewellery tells a story, a bangle from a mother passed to a daughter, a ring worn to a wedding and kept for decades, a pendant chosen quietly in a shop on Green Street and worn every day without thinking about it. At PureJewels, our women’s jewellery collection spans the full breadth of what 22ct gold can be: delicate daily wear chains from £90, heavily worked bridal sets from our Armari and Rosettes collections, and in-house designer pieces, the Vinyasa peacock, the Diya Polki, the Lotus diamond collection crafted in London and available exclusively through us. Everything is hallmarked by the London Assay Office. Everything is real gold. And every piece, however small, is made with the understanding that jewellery matters.
22ct Gold | Dragon Chain | 22 Inches
£3,050.00
22ct Gold Flat Pattern Chain | 16 Inches
£1,080.00
Rosette Garland Necklace | 16 Inch
£1,705.00
22ct Gold Textured Bead Chain Mala
£1,175.00
22ct Gold Bloom Stud Earrings
£310.00
22ct Sunrise Gold Rosettes Floral Stud
£280.00 – £310.00Price range: £280.00 through £310.00
22ct Gold Refined Facet Hoops
£350.00
22ct Sunrise Gold Pendant | 10mm
£270.00
What Does the PureJewels Women’s Jewellery Collection Include?
Our women’s collection covers every category of gold jewellery a woman might want — from a first gold stud at 16 to a complete bridal set at a wedding, to a diamond pendant for a milestone anniversary. Browse by category below, or use the filters to shop by price, occasion, or collection.
Why Choose PureJewels for Women’s Jewellery?
- A family legacy from Nairobi to Green Street: PureJewels was founded in 1950 in Nairobi, Kenya, by master jeweller Bhanji Gokaldas. His sons brought the craft to London in 1975, opening on Green Street in East London — in the heart of the South Asian community the family has served for generations. Today, the third generation continues this work. When you buy from PureJewels, you are buying from a family that has been making jewellery for women since long before most competitors existed.
- Designer collections exclusive to PureJewels: The Armari, Rosettes, Vinyasa, Diya, Lotus, Elchi, Maharani, Anusha, Nirvana, Merak, Samaa, and Tembo collections are designed in-house by our own creative team and made exclusively for PureJewels. You cannot buy these designs anywhere else in the world.
- London Assay Office hallmark on every piece: Every piece of women’s jewellery at PureJewels — however small, however lightweight — is independently hallmarked. This is your legal guarantee of gold purity, not a seller’s claim.
- Traditional and contemporary under one roof: We make a 22ct gold kangan for a bride’s wedding day and a minimalist diamond solitaire for an anniversary. We stock a plain baby bangle from £176 and a 63g Anusha bridal choker at £5,500. The breadth of the collection reflects the breadth of the women we serve.
- Green Street showroom — more than what is online: New designs arrive in the showroom before they are photographed and listed online. If you are looking for a bridal piece, a gift for a significant occasion, or something specific that you haven’t been able to find, visit us at 290–292 Green Street or open Live Chat before assuming it doesn’t exist.
Women’s Jewellery by Category
Gold Chains & Necklaces
Lightweight foxtail and spiga chains for daily wear from £200; decorative mala chains and choker necklaces for occasions; heavily worked bridal chokers from our Armari and Anusha collections from £880 to £5,500. Available in 14″–26″ lengths in 22ct gold.
Gold Bangles & Kadas
Daily wear bangles from £160; stacking sets; traditional kangan; wedding kadas from our Armari and Rosettes collections. Baby and children’s bangles from £176. Available in sizes 2/4 through 2/12 with custom sizing on request.
Gold Earrings
Gold stud earrings from £90; jhumka earrings from £200 in plain and collection styles (Jali, Rosettes, Armari, Anusha); chand bali, chandelier, and bahubali earrings for weddings and occasions. Every style from the lightest stud (0.5g) to the heaviest bridal chandelier (35g).
Gold Bracelets
Chain bracelets (pattli) from £240 for daily wear; designer bracelets from the Sparkle, Diya, and Vinyasa collections; bridal paunchi and heavily worked occasion bracelets. Available in standard lengths with exchange policy.
Gold Rings
Daily wear rings (anghuthi) from £280; occasion and cocktail rings; bridal and mangni rings from £600; engagement rings in 18ct gold and platinum with certified natural diamonds from £1,250.
Gold Pendants
Initial pendants from £90; religious pendants (Om, Lakshmi, cross, Khanda) from £150; Divinity Collection pendants in 22ct Sunrise Gold featuring Shiva, Ganesha, Durga, Krishna, Hanuman, Ram; diamond pendants from our Lotus Collection.
Gold Mangalsutras
Daily wear mangalsutras from £380; occasion wear from our Armari and Rosettes collections; diamond mangalsutras from £750 with IGI-certified stones. Available in 18″–24″ lengths.
Nose Jewellery
Plain gold nose pins from £140; CZ-set and floral designs; diamond nose pins with IGI certificates from £150; Rosettes Collection nose pins. Screw-back, L-shaped, and straight-pin backings available.
Women’s Jewellery by Occasion
Occasion | Recommended Category | Starting Price |
Daily wear | Lightweight chains, stud earrings, plain ring | From £90 |
Office / smart casual | Pendant necklace, small hoops, slim bracelet | From £180 |
Eid / Diwali gifting | Jhumka earrings, bangle set, initial pendant | From £160 |
Wedding (as guest) | Mid-weight necklace, jhumkas, bangles | From £400 |
Bridal (the bride) | Full bridal set — necklace, jhumkas, kadas, rings | From £1,800 |
Birthday milestone | Personalised pendant, gold chain, slim ring | From £150 |
Anniversary | Diamond pendant or earrings, mangalsutra upgrade | From £750 |
Also Known As — What Women Search For
- Gold jewellery for women UK
- Indian gold jewellery women London
- 22ct gold jewellery women UK
- Asian gold jewellery women UK
- Pakistani gold jewellery UK
- South Indian gold jewellery UK
- Gujarati gold jewellery UK
- Bengali gold jewellery UK
Frequently Asked Questions
What is the best everyday gold jewellery for women?
For everyday wear, the most practical pieces are lightweight, secure, and low-maintenance. A foxtail or spiga chain at 16″–18″ (2–3g) in 22ct gold is the most popular daily chain. Gold stud earrings (0.5–1.5g) are the safest everyday earring — they sit flat and do not catch on clothing. A plain gold ring or slim bangle adds quiet presence without being cumbersome. All of these can be worn through a working day, cleaned monthly with warm soapy water, and kept without specialist care.
What is the difference between 22ct and 18ct gold jewellery for women?
22ct gold (916) contains 91.6% pure gold and has the deep, rich yellow colour associated with traditional South Asian jewellery. It is the preferred purity for traditional designs, bangles, plain rings, and pieces where the richness of gold is the primary statement. 18ct gold (750) contains more alloy, making it harder and more scratch-resistant — it is the preferred choice for diamond-set pieces where durability of the setting matters. Both are available across our women’s collection and both are fully hallmarked.
Can I visit PureJewels in person to see the women's collection?
Yes — and we strongly recommend it for any significant purchase. Our showroom at 290–292 Green Street, Forest Gate, London E7 carries the full women’s collection including pieces not yet photographed and listed online. New designs arrive regularly. Our advisors can help you find the right piece for any occasion — daily wear, gifting, bridal — and advise on styling, sizing, and coordination with pieces you already own. No appointment is needed for a general visit, though calling ahead is helpful for bridal consultations.
Do you offer bespoke or custom women's jewellery at PureJewels?
Yes — PureJewels accepts bespoke commissions for women’s jewellery. If you have a specific design in mind — a necklace that coordinates with a piece you already own, a ring to mark a specific occasion, or a pendant based on a meaningful symbol — our design team can work with you from sketch to finished piece. Visit our Green Street showroom or contact us via Live Chat to begin. Lead times for bespoke pieces are typically 4–8 weeks.