The PureJewels Story

It is rightly said that a journey of a thousand miles begins with a single step. Discover our journey that started with the dream of celebrating luxury and craftsmanship.
About Us

Our Story

The PureJewels story began in Nairobi, Kenya in 1950 with an Indian jeweller and craftsman, Bhanji Gokaldas, who started crafting exquisite jewellery, like his father and forefathers.
Today, PureJewels is an award-winning fine luxury company settled in London that celebrates luxury and craftsmanship

Our Journey

The journey of PureJwels began in 1950 in Nairobi, Kenya, and then found itself a new home in London in 1975. Bhanji’s sons Ramnik, Dinesh and Harish brought their craft to London, writing a new chapter.

Today it is headed by the third generation, Jayant Raniga, whose vision remains to deliver exceptional fine jewellery that resonates with the dreams and aspirations of a PureJewels customer. He believes in using innovation to further push the boundaries of the craft.
Our Journey

Our Promise

PureJewels helps people to tell their own stories through fine jewellery collections. The collections have been intelligently designed and take clients on an experiential journey of discovery across senses and value. We believe in championing the artisans and help in preserving craftsmanship.

Our core values are integrity, innovation and knowledge. We are mindful of our values in each of our endeavours.
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