The PureJewels Story
A Journey Forged in Heritage and Craftsmanship.
Celebrating Journeys
Celebrating Journeys
Our Journey
In 1975, the journey continued across continents as his sons, Ramnik, Dinesh, and Harish, brought their legacy to London. Here, PureJewels blossomed, intertwining eastern heritage with western modernity to create fine jewellery that speaks across generations.
Today, under the guidance of Jayant Raniga, the third generation, PureJewels remains steadfast in its devotion: preserving ancient craftsmanship while embracing innovation to meet the aspirations of a new era. Each creation is a tribute — not only to our past but to your future milestones.
Our Journey
Today it is headed by the third generation, Jayant Raniga, whose vision remains to deliver exceptional fine jewellery that resonates with the dreams and aspirations of a PureJewels customer. He believes in using innovation to further push the boundaries of the craft.
Celebrating Your Story Through Jewellery
At PureJewels, we believe that every piece carries a journey — of love, dreams, and personal success.
Our collections are thoughtfully designed to guide you on an experiential voyage across the senses, celebrating life’s moments with meaning and grace.
We champion artisanship, preserve heritage techniques, and uphold the highest standards of integrity, innovation, and knowledge in everything we create.
PureJewels is not just jewellery. It is your story, eternally celebrated.
Our Promise
Our core values are integrity, innovation and knowledge. We are mindful of our values in each of our endeavours.
Frequently asked questions
Where did the story of this brand originally begin?
The story of the brand originally began in Nairobi, Kenya, back in 1950. It was founded by Bhanji Gokaldas, a master jeweller who followed in the footsteps of his forefathers to craft exquisite, traditional jewellery pieces. This African chapter laid the foundations of craftsmanship and artistry that define the brand today.
Later on, the journey transitioned across continents. In 1975, the founder’s sons brought the family legacy over to London, where the business established its new home and began to grow. By combining their eastern heritage with western modernity, they managed to evolve the brand into the contemporary fine jewellery company it is today, while still keeping their deep-rooted historical craftsmanship alive at the core of all their designs.
Who is currently running the jewellery company?
The company is currently headed by Jayant Raniga, who represents the third generation of this family business. Under his leadership, the brand continues to remain dedicated to preserving ancient jewellery-making techniques while simultaneously embracing modern innovation to meet the desires of a new era of customers.
Jayant’s vision is focused on delivering exceptional fine jewellery that genuinely resonates with the dreams and aspirations of the brand’s clientele. He strongly believes in utilising innovative methods to push the boundaries of traditional craft, ensuring the business continues to grow and evolve. This leadership ensures that while the historical roots of the company are respected, the brand stays modern, forward-thinking, and highly relevant to contemporary tastes.
What core values guide the brand’s creations?
The brand’s creations are guided by three core values: integrity, innovation, and knowledge. These principles are strictly maintained throughout every single business endeavour, ensuring that customers receive jewellery crafted to the highest ethical and professional standards. The company takes pride in being mindful of these foundational beliefs at every stage of their design and creation process.
By blending these values, the brand is able to champion authentic artisanship and preserve ancient heritage techniques. At the same time, the focus on innovation allows them to push the boundaries of traditional jewellery-making, adapting to the tastes of modern clients. This ensures that every piece of jewellery produced is not only beautiful but also reflects a deep respect for both historical craftsmanship and modern development.
How are the jewellery collections designed for customers?
The jewellery collections are thoughtfully and intelligently designed to guide customers on an experiential journey of discovery across their senses and personal values. Rather than being just simple accessories, these pieces are meant to help individuals tell their own unique stories, celebrating personal milestones, love, dreams, and individual success with real meaning and grace.
Every creation serves as a dual tribute, honouring both the brand’s rich historical past and the future milestones of the wearer. By focusing on sensory and emotional discovery, the design philosophy ensures that each piece of fine jewellery becomes a deeply personal, wearable narrative. This design approach transforms jewellery shopping into an immersive experience where every item holds profound symbolic value for the person who chooses to wear it.
Does the business support traditional artisans?
Yes, the business strongly supports traditional artisans and is fully committed to preserving heritage craftsmanship techniques. The brand actively believes in championing these skilled makers, ensuring that ancient methods of jewellery-making are protected and kept alive rather than being lost to modern mass production.
This dedication to artisanship is woven into the very fabric of the brand’s promise. By supporting these talented craftsmen, the company ensures that every piece of jewellery in their collection contains a high level of artistry and historical significance. Customers can therefore be confident that their fine jewellery has been crafted by experts who respect time-honoured traditions, combined with the innovative design and integrity that the brand stands for today.