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The name ‘garnet’ comes from the Latin ‘granatum’ meaning pomegranate, due to how the crystal resembles the seeds of this delicious fruit. It was said that the jewel possessed the ability to illuminate even the darkest of rooms, and it is written that Noah used the gem to light the inside of the ark.  A […]

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The National Gallery Company, in collaboration with PureJewels, has launched its first jewellery collection inspired by the new Artemisia exhibition on show at the National Gallery in London. In 17th-century Europe, at a time when women artists were not easily accepted, Artemisia Gentileschi was exceptional. She challenged conventions and defied expectations to become a successful [...]Continue Reading
Renowned artists Paul Klee remarked, “Colour possesses me”. We believe in the same sentiment, especially if they are colours of a gemstone. Known for its dazzling hues, tourmaline was once believed to aid medical conditions. The unparalleled colour range of tourmaline makes it an ideal companion for designer gemstones and a substitute for the big [...]Continue Reading
PureJewels launches retail partnership with Ainsworth Jewellers of Blackburn, Lancashire. London Jeweller PureJewels, which supplies high purity gold and platinum jewellery mainly to the British Asian market, has launched its first ‘authorised’ retail partnership in collaboration with Ainsworth Jewellers of Blackburn, Lancashire. Under this relationship, Ainsworth Jewellers will be stockists of PureJewels’ collections. “This collaboration [...]Continue Reading

 A curated guide to everything about sapphires Anita Loos very fondly remarked, “A kiss on the hand may feel very, very good, but a diamond and sapphire bracelet lasts forever”. History has been a testimony to the allure of a blue sapphire gemstone. It was a 182-carat cabochon-cut sapphire, nicknamed the “The Bombay Star” that […]

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Gifting is a personal experience. Buying jewellery for someone is also a personal experience. Leah Yard rightly remarked, “Jewellery is often sentimental and personal, which means it grows more meaningful over time.” The joy of opening a jewellery box and finding a piece bought with consideration and thoughtfulness is an experience that words fall short […]

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Guide to Invest in Gold In the greek mythology Midas’s Touch, King Midas is granted a wish. He decides to ask for – anything that he touches, should turn into gold. It is very evident from a greek myth also that gold is precious. Gold has always been an epitome of wealth and security. Gold […]

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What is a carat? How many carats are in gold? How big is a one-carat diamond? In this master style, we explain the difference between gold and diamond carats and help you to understand the meanings of each. What is a carat? If you are jewellery shopping, you may have seen the word “carat” used […]

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How To Measure Ring Size Ring shopping? Lucky you! Here is how to measure your ring size for an accurate fit. Are you planning a surprise proposal? We have some tips for measuring for ring size in secret, too. Here’s all the information you need to measure and choose the correct ring size. Because you […]

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What is a hallmark? What is a hallmark? How do you read silver hallmarks? Does gold plated jewellery has a hallmark? Whether you identifying an old piece of jewellery or looking for quality assurance as you buy a new piece, read this feature first. This article will answer your questions about hallmarks on precious metals. [...]Continue Reading

What is Tola? Where did the term originate? How many grams are in a Tola? Is a Tola weight still used today? This article explains the history and importance of Tola. What is Tola? A Tola (tolah/ tole) is an ancient unit of weight. It was used in India and South Asia to allow the […]

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