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The joy of opening a jewellery box and discovering a beautiful piece bought with consideration and thoughtfulness is an experience that imbues a simple gift with deeper meaning. In this guide, we hope to provide you with inspiration and ideas to help you purchase a jewellery gift for a loved one, friend or colleague that [...]Continue Reading
Plating is the process of coating the surface of a metal with another metal to serve diverse functional objectives and creative purposes. In this process of plating, the object that is being plated or coated is called Substrate or Cathode while the other metal that the substrate is being plated with is known as Anode. [...]Continue Reading
Chains have been part of the jewellery wardrobe since ancient civilisations. The Egyptians wore gold chains because they believed it would ward off the evil eye. They also wore gold chains because they associated them with power and status. These gold chains would be worn with amulets and gemstones such as lapis lazuli, emeralds et [...]Continue Reading
Surging cases of coronavirus, boosting prospects for emergency economic stimulus measures, are pushing up gold prices despite progress in the international rollout of vaccines. Expectations of further U.S. stimulus measures by the U.S. Federal Reserve (central bank) to assuage the impact of coronavirus on the livelihoods of millions of Americans, combined with optimism over efforts [...]Continue Reading

The name ‘garnet’ comes from the Latin ‘granatum’ meaning pomegranate, due to how the crystal resembles the seeds of this delicious fruit. It was said that the jewel possessed the ability to illuminate even the darkest of rooms, and it is written that Noah used the gem to light the inside of the ark.  A […]

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The National Gallery Company, in collaboration with PureJewels, has launched its first jewellery collection inspired by the new Artemisia exhibition on show at the National Gallery in London. In 17th-century Europe, at a time when women artists were not easily accepted, Artemisia Gentileschi was exceptional. She challenged conventions and defied expectations to become a successful [...]Continue Reading
Renowned artists Paul Klee remarked, “Colour possesses me”. We believe in the same sentiment, especially if they are colours of a gemstone. Known for its dazzling hues, tourmaline was once believed to aid medical conditions. The unparalleled colour range of tourmaline makes it an ideal companion for designer gemstones and a substitute for the big [...]Continue Reading
PureJewels launches retail partnership with Ainsworth Jewellers of Blackburn, Lancashire. London Jeweller PureJewels, which supplies high purity gold and platinum jewellery mainly to the British Asian market, has launched its first ‘authorised’ retail partnership in collaboration with Ainsworth Jewellers of Blackburn, Lancashire. Under this relationship, Ainsworth Jewellers will be stockists of PureJewels’ collections. “This collaboration [...]Continue Reading

 A curated guide to everything about sapphires Anita Loos very fondly remarked, “A kiss on the hand may feel very, very good, but a diamond and sapphire bracelet lasts forever”. History has been a testimony to the allure of a blue sapphire gemstone. It was a 182-carat cabochon-cut sapphire, nicknamed the “The Bombay Star” that […]

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