Discover a little piece of India in the middle of London.  Our beautiful store is a showcase for our contemporary collections in white, yellow and rose gold, as well as the traditional favourites.  PureJewels is a celebrated jeweller with a loyal clientele – would you like to come and discover why?  You’ll find us on Green Street in Forest Gate, London.  Our team offers you a really warm welcome and personal service, whether you’re looking for a wedding jewellery set or a new pair of earrings.  Make an appointment and we’ll give you our VIP treatment!