PureJewels say supporting craftsmanship is key to development of UK jewellery industry LONDON, December 19, 2022 - PureJewels, a design-led London-based jewellery brand, retailer and manufacturer, are sponsoring the 2022/23 Goldsmiths’ Craftsmanship & Design awards, highlighting their support for development of artisanal skills across the UK industry. “We are passionate about preserving the heritage of [...]Continue Reading

The National Gallery Company, in collaboration with PureJewels, has launched its first jewellery collection inspired by the new Artemisia exhibition on show at the National Gallery in London. In 17th-century Europe, at a time when women artists were not easily accepted, Artemisia Gentileschi was exceptional. She challenged conventions and defied expectations to become a successful [...]Continue Reading

London Jeweller PureJewels, which supplies high purity gold and platinum jewellery mainly to the British Asian market, has launched its first ‘authorised’ retail partnership in collaboration with Ainsworth Jewellers of Blackburn, Lancashire. Under this relationship, Ainsworth Jewellers will be stockists of PureJewels’ collections. “This collaboration really celebrates the diversity of cultures in our communities” said [...]Continue Reading