London Jewellery Week 2010, which will take place from 7 – 13 June in venues across London, and the Green Street Jewellers’ Association (GSJA), today proudly announce Jaguar Cars Ltd as official sponsor and Luxury Transport Partner. Jaguar, already synonymous with stunning design, innovative thinking, and contemporary luxury, will join the celebration of London as a world leader in jewellery design and production, and as a first class retail destination, for a range of events across the capital.
Jaguar, currently celebrating 75 years of looking forward, will weave endless magic around the capital during London Jewellery Week as fleet of all-new Jaguar XJs transport VIPs including jewellery designers, television personalities, actors, musicians, Bollywood stars, and other London faces to launch parties and cornerstone events.
In addition Jaguar will co-host bespoke events and a jewellery exhibition at the Jaguar Boutique in the Berkeley Hotel, Knightsbridge, to launch the Green Street Jewellers’ Association’s Discover Jewellery magazine. Jayant Raniga of the GSJA and Director of London Jewellery Week 2010 said “We are incredibly pleased and proud that Jaguar Cars Ltd, such an icon of design excellence and innovative thinking, are supporting the GSJA and London Jewellery Week as official sponsor and Luxury Transport Partner. We can achieve something very special through this partnership, for this year and beyond.”
Daljit Jagait of Jaguar Cars Ltd said “The attention to detail and skilled craftsmanship that goes into designing and producing Jaguars means there is logical tie-up with the luxurious, skilled, bespoke jewellery trade.
“We are delighted to be associated with the Green Street Jewellers Association / London Jewellery Week 2010 and look forward to being involved in what promises to be an exceptional event.”
The all-new Jaguar XJ will be used to ferry high-profile guests to the official London Jewellery Week launch event at Goldsmiths’ Hall (7 June) and then showcased at the Hatton Garden Festival (12 June), and at Treasure, the visionary jewellery exhibition (11-13 June). Details of a competition to win a Jaguar Track Day will be announced shortly also.
Through its commitment to London Jewellery Week and London’s jewellery industry, Jaguar supports the GSJA’s efforts to raise the profile of Green Street as a lively jewellery quarter in the capital. Located in the heart of Newham, Green Street has been a traditional centre for the trade and is fast becoming a top shopping destination for exquisite fine jewellery and wedding jewellery.
INFORMATION FOR PRESS
About London Jewellery Week 2010
A group of cornerstone jewellery events will form the basis of the London Jewellery Week activities, encouraging visitors to experience London’s jewellery quarters and celebrate its design diversity. Further events, including gallery exhibitions, retail receptions, open-studio events, seminars and catwalk shows, will entice every jewellery lover.
Following successful events in 2008 and 2009, the industry has come together to take up the reins of London Jewellery Week having secured funding from the London Development Agency via the Fashion Sector Investment Plan. Key industry participants have already indicated their intention to get involved with the London Assay Office, British Jewellers’ Association, National Association of Goldsmiths, the Gemmological Institute of America and a host of others joining the cornerstone event organisers.
A new London Jewellery Week website will be launched shortly to build enthusiasm and promote the programme of events. For more details and to sign up for updates please see www.londonjewelleryweek.co.uk.
Frequently asked questions
Who is the official sponsor and luxury transport partner for London Jewellery Week 2010?
Jaguar Cars Ltd is the official sponsor and Luxury Transport Partner for the event. The partnership brings together Jaguar’s reputation for stunning design and contemporary luxury with London’s status as a world leader in jewellery design, production, and retail. Through this collaboration, a fleet of all-new Jaguar XJs will transport various VIPs, including jewellery designers, television personalities, actors, musicians, and Bollywood stars, to launch parties and major cornerstone events across London.
Additionally, Jaguar will co-host bespoke events and a dedicated jewellery exhibition. This exhibition will take place at the Jaguar Boutique located in the Berkeley Hotel in Knightsbridge, and it will serve to launch the Discover Jewellery magazine from the Green Street Jewellers’ Association. This partnership highlights the shared commitment to design excellence and innovative thinking between the prestige automotive brand and the luxury jewellery sector.
Where can attendees expect to see the new Jaguar XJ cars during the event?
The all-new Jaguar XJ will play a prominent role throughout the week, starting with ferrying high-profile guests to the official launch event. This launch takes place at the historic Goldsmiths’ Hall on the 7th of June. Following the launch, the vehicles will remain a key feature of the week’s celebrations, moving on to other major highlights of the London Jewellery Week calendar.
Attendees will be able to see the Jaguar XJ showcased at the Hatton Garden Festival on the 12th of June. The vehicle will also be featured at Treasure, which is a visionary jewellery exhibition running from the 11th to the 13th of June. Beyond these physical showcases, organizers have also promised that details regarding a special competition to win a Jaguar Track Day will be announced to the public shortly.
What is the connection between Jaguar and the Green Street Jewellers’ Association?
Jaguar is supporting the Green Street Jewellers’ Association (GSJA) in its mission to elevate the profile of Green Street as a vibrant jewellery quarter in London. Situated in the heart of Newham, Green Street is a traditional trading centre that is rapidly developing into a premier shopping destination for high-quality wedding jewellery and exquisite fine jewellery. By partnering with the GSJA, Jaguar is lending its premium brand prestige to help draw attention to this specific local industry.
Furthermore, this alliance is celebrated by both organisations as a logical connection. Representatives from Jaguar have noted that the meticulous attention to detail and skilled craftsmanship required to design and build Jaguar cars directly mirrors the luxury, skill, and bespoke artistry found within the fine jewellery trade. This shared dedication to craftsmanship forms the foundation of their collaboration.
When is London Jewellery Week 2010 scheduled to take place?
London Jewellery Week 2010 is scheduled to run from the 7th of June to the 13th of June. During this week-long celebration, various events will be hosted at diverse venues across the capital, encouraging visitors to explore London’s famous jewellery quarters. The festival is designed to showcase the capital’s design diversity and reinforce its position as a global leader in both jewellery design and retail.
A series of cornerstone activities will form the backbone of the week, supplemented by a diverse programme of public and trade events. Visitors can look forward to attending specialized gallery exhibitions, retail receptions, and open-studio events. There will also be educational seminars and high-profile catwalk shows, ensuring that the week offers engaging experiences for all jewellery enthusiasts, industry professionals, and members of the public alike.
How is the event funded and supported within the jewellery industry?
London Jewellery Week has secured essential funding from the London Development Agency, delivered via the Fashion Sector Investment Plan. Following highly successful events in both 2008 and 2009, the jewellery industry itself has come together to take full charge of organising and running the event. This collective industry effort ensures that the festival remains representative of the trade’s interests and continues to grow in scale and impact.
A wide range of key industry participants and prestigious organisations have confirmed their involvement and support. This includes major bodies such as the London Assay Office, the British Jewellers’ Association, the National Association of Goldsmiths, and the Gemmological Institute of America. These organisations are joining forces with the organizers of the week’s cornerstone events to deliver a comprehensive and authoritative celebration of the craft.
