About PureJewels by Bhanji Gokaldas
PureJewels is devoted to the extraordinary pleasure of jewels: yesterday, today and tomorrow. This contemporary brand has its roots firmly in another time – and another world.
The story of PureJewels, by Bhanji Gokaldas, began in Nairobi, Kenya in 1950, with an indian jewellery designer and craftsman, Bhanji Gokaldas, who like his father and forefathers before him, made his name creating exquisite, bespoke fine artisan jewellery pieces for his clients. Twenty-five years later in 1975, he was tempted by the bright lights of London and together with his three sons Ramnik, Dinesh and Harish, brought their own distinctive sparkle to a new country.
Today, managed by the third generation, PureJewels is a fast growing, premier fine jewellery company specialising in design led diamonds, precious gems, pearls, platinum and gold fine jewellery. The product design ethos reflects its rich cultural heritage and brand journey, which traces its historic roots to India and east Africa. The design team at PureJewels take their inspiration from the east and interpret in a contemporary and modern way, giving way to beautifully considered and exotic collections.
PureJewels is a journey. We are a brand that aspires to be the best; the best designers, the best makers, the best experience. We take chances to push boundaries and to go against the norm. We are inspired by our heritage, by the countries that make up our DNA, and by the people who wear our jewellery. Our goal is to inspire others to express themselves.
We’re obsessed with creating intelligently designed details to evoke a connection to our jewellery and to allow people to create their own stories and celebrate journeys.
Our ambition is to take clients on an experiential journey of discovery – spanning cultures, designs, senses and ultimately, value.
We love to experiment with new ideas! Pop in and have tea with our design team and we will be more than happy to assist.
Awards & Press Release
Tracked & Secure 1-2 Day Delivery
Hallmarked by UK Assay Office
15 Day Return & Refund Policy
Tracked & Secure 1-2 Day Delivery | 15 Day Return & Refund Policy | Hallmarked by UK Assay Office
Frequently asked questions
How did the brand PureJewels begin?
The story of PureJewels began in Nairobi, Kenya in 1950, when an Indian jewellery designer and craftsman named Bhanji Gokaldas established the brand. Like his father and forefathers before him, Gokaldas made his name by creating exquisite, bespoke fine artisan jewellery pieces for his clients. He spent twenty-five years building the business in East Africa before moving.
In 1975, Gokaldas was drawn to the bright lights of London. He relocated to the United Kingdom together with his three sons, Ramnik, Dinesh, and Harish, bringing their distinctive sparkle to a new country and a new market. Today, the business is managed by the third generation of the family, continuing to build on this rich legacy and craftsmanship that spans several generations and continents.
Where does the design team get its inspiration from?
The design team at PureJewels takes its inspiration from the East and interprets these influences in a contemporary and modern way. This unique approach results in beautifully considered, exotic jewellery collections that pay homage to the brand’s origins. The product design ethos is deeply reflective of its rich cultural heritage and historical brand journey, which traces its roots back to India and East Africa.
As a brand, PureJewels is inspired by its heritage, the specific countries that make up its DNA, and the people who wear the jewellery. By blending these diverse cultural influences with modern design techniques, they create details designed to evoke a strong emotional connection. They aim to allow customers to create their own stories and celebrate their personal journeys through these unique pieces.
What types of materials and jewellery does the company specialise in?
PureJewels is a premier fine jewellery company that specialises in design-led diamonds, precious gems, pearls, platinum, and gold fine jewellery. The company is devoted to the extraordinary pleasure of jewels, combining historical influences with modern styling. They create high-quality pieces designed to help clients express themselves and celebrate their unique personal journeys.
The business operates with a strong focus on high-quality materials and design innovation. They work to push boundaries and go against the norm in the jewellery industry to produce exceptional collections. Every item is carefully designed, and the brand’s commitment to quality is backed by the fact that their gold and precious metal items are hallmarked by the UK Assay Office, ensuring authenticity and standards.
How long does delivery take for an order?
When you purchase from PureJewels, your order is sent using a tracked and secure delivery service which typically takes 1 to 2 days to arrive. This reliable and swift shipping option ensures that your precious items are handled safely and can be monitored during transit, giving you peace of mind from the moment your order leaves the shop.
This secure and efficient dispatch system is designed to provide the best possible experience for customers, matching the high standards of the jewellery itself. By utilising tracked services, the company ensures that high-value purchases like gold, platinum, and diamonds reach their destination safely, quickly, and without unnecessary delay, allowing you to enjoy your new pieces as soon as possible.
What is the returns policy if I am not satisfied?
If you are not completely satisfied with your purchase, PureJewels offers a 15-day return and refund policy. This policy allows you to return your items within this timeframe to secure a refund, providing reassurance and peace of mind when choosing your fine jewellery pieces online or in person.
This window of time gives you the opportunity to inspect your design-led gold, platinum, diamond, or gemstone jewellery at home to ensure it meets your expectations. The policy is part of the brand’s commitment to delivering a premier customer experience, ensuring that every customer feels valued and confident in the value and quality of their purchase.