About Pure Jewels

About PureJewels by Bhanji Gokaldas

BHanji Gokaldas founder of PureJewels

PureJewels is devoted to the extraordinary pleasure of jewels: yesterday, today and tomorrow. This contemporary brand has its roots firmly in another time – and another world.

The story of PureJewels, by Bhanji Gokaldas, began in Nairobi, Kenya in 1950, with an indian jewellery designer and craftsman, Bhanji Gokaldas, who like his father and forefathers before him, made his name creating exquisite, bespoke fine artisan jewellery pieces for his clients. Twenty-five years later in 1975, he was tempted by the bright lights of London and together with his three sons Ramnik, Dinesh and Harish, brought their own distinctive sparkle to a new country.

Today, managed by the third generation, PureJewels is a fast growing, premier fine jewellery company specialising in design led diamonds, precious gems, pearls, platinum and gold fine jewellery. The product design ethos reflects its rich cultural heritage and brand journey, which traces its historic roots to India and east Africa. The design team at PureJewels take their inspiration from the east and interpret in a contemporary and modern way, giving way to beautifully considered and exotic collections.


PureJewels is a journey. We are a brand that aspires to be the best; the best designers, the best makers, the best experience. We take chances to push boundaries and to go against the norm. We are inspired by our heritage, by the countries that make up our DNA, and by the people who wear our jewellery. Our goal is to inspire others to express themselves.

We’re obsessed with creating intelligently designed details to evoke a connection to our jewellery and to allow people to create their own stories and celebrate journeys.

Our ambition is to take clients on an experiential journey of discovery – spanning cultures, designs, senses and ultimately, value.

We love to experiment with new ideas! Pop in and have tea with our design team and we will be more than happy to assist.


Vriddhi Medal GCDC

Retailer and fine jewellery brand PureJewels have launched their “Vridhi” medal and will introduce a Vridhi jewellery collection later this

PureJewels sponsor 2022/23 Goldsmiths’ Craftsmanship & Design Awards

PureJewels say supporting craftsmanship is key to development of UK jewellery industry LONDON, December 19, 2022 - PureJewels, a design-led

PureJewels wins “Best Innovation in Business 2021” at Newham Chamber of Commerce awards

East London jeweller PureJewels won the “Best Innovation in Business 2021” category at the Newham Chamber of Commerce business awards.

National Gallery Company launches first jewellery collection inspired by Artemisia

The National Gallery Company, in collaboration with PureJewels, has launched its first jewellery collection inspired by the new Artemisia exhibition

PureJewels scoops two gongs at Newham Chamber of Commerce awards

LONDON, November 2019 - East London jeweller PureJewels won gongs for e-commerce and innovation at the Newham Chamber of Commerce

PureJewels launches retail partnership with Ainsworth Jewellers of Blackburn, Lancashire

London Jeweller PureJewels, which supplies high purity gold and platinum jewellery mainly to the British Asian market, has launched its

Asian Wedding Exhibition 2010

PureJewels to be headline sponsor at Asian Wedding Exhibition Dates: Sat 20th and Sun 21st November Venue: Alexandra Palace Web:

London Jewellery Week Announces Jaguar Cars as Official Sponsor

London Jewellery Week 2010, which will take place from 7 – 13 June in venues across London, and the Green

PureJewels becomes Prestige Partner of London Jewellery Week 2010

LONDON, April 2010 – PureJewels, a prominent retail jeweller in the Green Street jewellery quarter in east London, has become

Newham jeweller highly commended at business awards

LONDON, December 2009 – Newham jeweller PureJewels was highly commended in the Retailer category at the Thames Gateway Business Awards

The British Institute of Technology and E-Commerce Award

Technology body gives award to PureJewels executive LONDON, December 2009 – The British Institute of Technology and E-Commerce has granted

Platinum Guild Awards PureJewels Recommended Retailer Status

THE QUALITY AND CUSTOMER SERVICE OFFERED AT PURE JEWELS has been recognised by Platinum Guild International. The Green Street jeweller,

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