LONDON, April 2010 – PureJewels, a prominent retail jeweller in the Green Street jewellery quarter in east London, has become a Prestige Partner of London Jewellery Week, underscoring its strong support for the event which will showcase British jewellery talent.

London Jewellery Week, which will take place from June 7-13, will celebrate London’s unique position in the world of jewellery design and production, and as a retail destination.

PureJewels will take an active role to support London Jewellery Week, by launching its Platinum Heritage Collection, featuring the work of six talented UK designers, and supporting the launch of the “Discover Jewellery” print magazine, which will raise the profile of the South Asian retail jewellery community on Green Street.

“The fact that we wanted to be established as a jewellery quarter on Green Street is a prime reason why we wanted to be on board with London Jewellery Week as a Prestige Partner,” said PureJewels’ brand manager Jayant Raniga.

“Our role as a Prestige Partner highlights PureJewels’ commitment to the success of London Jewellery Week.”

As a Prestige Partner, PureJewels will have a prominent listing on the London Jewellery Week (LJW) website with images and logo, and will feature in official LJW marketing.

PureJewels will also be showcased at the official London Jewellery Week launch party at Goldsmiths’ Hall and will be included in the advertorial of the Evening Standard’s ES Magazine.

For further information, please contact:

Jayant Raniga
290 – 292 Green Street | Forest Gate | London | E7 8LF
Tel: 020 8471 6070

London Jewellery Week 7 – 13 June 2010
A citywide celebration of London’s creative excellence.
Discover London’s rich jewellery scene through a diverse
programme of events including launches, seminars, fashion
shows, prize draws, receptions, street fairs and more!

Information about PureJewels

PureJewels is devoted to the extraordinary pleasure of jewels: yesterday, today and tomorrow. This contemporary brand has its roots firmly in another time – and another world.

The story of PureJewels began in Nairobi, Kenya in 1950, with an indian jewellery designer, Bhanji Gokaldas, who made his name creating exquisite, bespoke pieces for the local elite. Twenty-five years later in 1975, he was tempted by the bright lights of London – and brought his own distinctive sparkle to a new country, eventually settling in Green Street.

Home to a multicultural community in East London, Green Street is the perfect place for PureJewels’ spacious new store, offering an unrivalled collection of contemporary and Indian-inspired jewels, from bespoke solitaires to bangles laden with diamonds