THE QUALITY AND CUSTOMER SERVICE OFFERED AT PURE JEWELS has been recognised by Platinum Guild International. The Green Street jeweller, which received a rating of 80% by the Guild’s mystery shopper, has been awarded the coveted title of Platinum Guild Recommended Retailer, 2009-10.

FIRST IMPRESSIONS COUNT The award was made after an assessment was carried out by a mystery shopper. Stepping into the newly-renovated, flagship store on Green Street, the shopper awarded 100% for their first impression. Pure Jewels’ in-store advisors secured another 100% for their warm and helpful customer service.

30 YEARS OF EXCEPTIONAL PLATINUM The Platinum Guild International has been working with exceptional retailers for 30 years. Its ‘mystery shopper’ programme independently assesses platinum retailers who have been recommended by a customer.

The Guild’s aim is to provide information and advice to jewellery buyers and sellers. The Guild is committed to improving the experience of buying platinum, promoting the work of designers who create in platinum, and giving consumers expert guidance on buying.

PURE JEWELS – AT THE HEART OF GREEN STREET Green Street is a renowned jewellery centre, with many global designers choosing to site their showrooms here. But Pure Jewels, which also operates Silver Statements and Bees on the same street, is becoming a hot-spot for local designers just as much as shoppers. “Our work with local graduates of Newham College has produced some interesting collaborations,” explains Jayant Raniga, who manages showroom space at Pure Jewels. “We’re pleased to offer emerging designers the opportunity to have their work put on display.” This gives the store a diverse range of collections – from classic platinum wedding rings to contemporary pieces from young designers. So visitors to the store can now enjoy original exhibitions – as well as the renowned customer service they’ve come to expect from Green Street’s premier Platinum jewellery retailer.