THE QUALITY AND CUSTOMER SERVICE OFFERED AT PURE JEWELS has been recognised by Platinum Guild International. The Green Street jeweller, which received a rating of 80% by the Guild’s mystery shopper, has been awarded the coveted title of Platinum Guild Recommended Retailer, 2009-10.
FIRST IMPRESSIONS COUNT The award was made after an assessment was carried out by a mystery shopper. Stepping into the newly-renovated, flagship store on Green Street, the shopper awarded 100% for their first impression. Pure Jewels’ in-store advisors secured another 100% for their warm and helpful customer service.
30 YEARS OF EXCEPTIONAL PLATINUM The Platinum Guild International has been working with exceptional retailers for 30 years. Its ‘mystery shopper’ programme independently assesses platinum retailers who have been recommended by a customer.
The Guild’s aim is to provide information and advice to jewellery buyers and sellers. The Guild is committed to improving the experience of buying platinum, promoting the work of designers who create in platinum, and giving consumers expert guidance on buying.
PURE JEWELS – AT THE HEART OF GREEN STREET Green Street is a renowned jewellery centre, with many global designers choosing to site their showrooms here. But Pure Jewels, which also operates Silver Statements and Bees on the same street, is becoming a hot-spot for local designers just as much as shoppers. “Our work with local graduates of Newham College has produced some interesting collaborations,” explains Jayant Raniga, who manages showroom space at Pure Jewels. “We’re pleased to offer emerging designers the opportunity to have their work put on display.” This gives the store a diverse range of collections – from classic platinum wedding rings to contemporary pieces from young designers. So visitors to the store can now enjoy original exhibitions – as well as the renowned customer service they’ve come to expect from Green Street’s premier Platinum jewellery retailer.
Frequently asked questions
What award has PureJewels received from the Platinum Guild International?
PureJewels has been awarded the prestigious title of Platinum Guild Recommended Retailer for 2009-10. This recognition was granted by the Platinum Guild International following an independent assessment of the Green Street store. The retailer achieved an impressive overall rating of 80% from the Guild’s mystery shopper, confirming the high quality of its offerings and customer service.
During the evaluation, the mystery shopper was particularly impressed by their initial experience upon entering the newly-renovated flagship showroom. The store received a perfect score of 100% for first impressions. Furthermore, the in-store advisors at PureJewels secured another 100% rating for providing warm and helpful customer service. This award highlights the retailer’s commitment to maintaining exceptional standards for its visitors and positions it as a premier destination for those looking to purchase high-quality platinum jewellery on Green Street.
How does the Platinum Guild mystery shopper programme work?
The Platinum Guild International mystery shopper programme is an independent assessment scheme that has been running for 30 years. The process begins when a platinum retailer is recommended by a customer. Following this recommendation, an independent mystery shopper visits the store to evaluate various aspects of the shopping experience, including the physical environment and the quality of the customer service provided.
The overall aim of the Platinum Guild is to provide reliable information and expert guidance to both buyers and sellers of jewellery. By using mystery shoppers, the Guild can independently assess retailers to ensure they meet high standards. This programme helps to improve the consumer experience of buying platinum, promotes the work of designers who specialise in the metal, and gives shoppers confidence that they are buying from a reputable and highly rated retail establishment.
Which other jewellery brands are associated with PureJewels on Green Street?
PureJewels operates alongside two other brand outlets, Silver Statements and Bees, which are located on the very same street. This presence cements its position at the heart of Green Street, which is widely recognised as a premier jewellery shopping district. The area is highly regarded, with numerous global designers choosing to locate their showrooms along this famous street.
By operating these sister brands in the same vicinity, the business is able to cater to a diverse range of tastes and budgets. Whether customers are searching for classic platinum wedding rings, contemporary silver items, or unique designer pieces, the group of stores provides a comprehensive shopping experience. The close proximity of these outlets makes it easy for visitors to explore different collections and find high-quality jewellery backed by award-winning standards of customer service.
How does the retailer support local jewellery designers and graduates?
PureJewels actively supports local talent by collaborating with graduates from Newham College. The retailer provides emerging local designers with a valuable platform to display and showcase their work within its flagship Green Street showroom. This initiative is managed by Jayant Raniga, who oversees the showroom space and coordinates these interesting collaborative projects with the college graduates.
This support helps young designers gain essential exposure in a highly competitive market, allowing them to present their creations to a wider public audience. For the store, these partnerships bring fresh creativity and ensure a highly diverse product offering. Customers visiting the showroom can view and purchase unique, contemporary pieces from up-and-coming local talent, alongside the retailer’s established classic collections, making the store a vibrant hub for original design exhibitions and fresh jewellery styles.
What styles of platinum jewellery can I find in the showroom?
Visitors to the showroom can discover a highly diverse range of platinum jewellery collections, catering to many different tastes and preferences. The stock spans from very traditional, classic platinum wedding rings to highly contemporary pieces. This wide variety is made possible through the retailer’s work with both established makers and emerging local designers, ensuring a unique selection of items.
By hosting original exhibitions of work by local Newham College graduates, the store is able to introduce fresh, modern designs to its showcases. This blend of classic elegance and contemporary innovation means that whether you are looking for a timeless bridal piece or an original, modern design, you will find it in the store. Every visit offers the opportunity to browse unique collections while receiving customer service that has been rated at 100% by independent industry evaluators.
