The PureJewels Story
A Journey Forged in Heritage and Craftsmanship.
Celebrating Journeys
Celebrating Journeys
Our Journey
In 1975, the journey continued across continents as his sons, Ramnik, Dinesh, and Harish, brought their legacy to London. Here, PureJewels blossomed, intertwining eastern heritage with western modernity to create fine jewellery that speaks across generations.
Today, under the guidance of Jayant Raniga, the third generation, PureJewels remains steadfast in its devotion: preserving ancient craftsmanship while embracing innovation to meet the aspirations of a new era. Each creation is a tribute — not only to our past but to your future milestones.
Our Journey
Today it is headed by the third generation, Jayant Raniga, whose vision remains to deliver exceptional fine jewellery that resonates with the dreams and aspirations of a PureJewels customer. He believes in using innovation to further push the boundaries of the craft.
Celebrating Your Story Through Jewellery
At PureJewels, we believe that every piece carries a journey — of love, dreams, and personal success.
Our collections are thoughtfully designed to guide you on an experiential voyage across the senses, celebrating life’s moments with meaning and grace.
We champion artisanship, preserve heritage techniques, and uphold the highest standards of integrity, innovation, and knowledge in everything we create.
PureJewels is not just jewellery. It is your story, eternally celebrated.
Our Promise
Our core values are integrity, innovation and knowledge. We are mindful of our values in each of our endeavours.