Indian gold chains have a timeless, irreplaceable quality that never goes out of fashion. Ours are generally made in 22ct gold, the purest malleable gold, giving them a dainty but strong character.
A classic Indian gold chain is the perfect piece of jewellery for any outfit. It adds a touch of lustre to the neckline, and is an excellent basis for layering jewellery.
Perfect gifts or investment pieces, our 22k gold chains are exquisitely made from fine gold. You may choose to add a pendant or wear it as a layering piece with other jewellery. However you style it, your 22k gold chain is guaranteed to be gorgeous.
Our 22k gold chain prices
We’ve been supplying 22k gold chains in London for four decades now. Our showroom in Green Street carries a selection of 22k gold, but if you’re looking for something particular, please call or use Live Chat to enquire. We can source 22k gold chains of different styles and lengths (16”, 18” and longer), and even adapt or mend your own 22k gold chain, if required. Our 22k gold chain prices vary, and they depend on weight and length. In other words: the more gold, the higher the 22k gold chain price. Fancy chains and Curb chains are the heaviest designs; Foxtail or classic Chains are lighter options (worth remembering if you want to layer your chain with other necklaces).
Quality assurance
Our 22k gold chains are individually hallmarked by the London Assay Office. Every 22k gold chain price includes a signature PureJewels gift box. PureJewels is a trusted London jeweller with a reputation for excellence. Generations have relied upon us for their 22k gold chains and other traditional jewellery, including wedding chains. Now our online shopping site makes it easier than ever to shop at PureJewels without travelling in to the store.
22k gold chains for men and women
There is something reassuring about the simplicity and longevity of a 22k gold chain. It’s always stylish and holds its value. Men and women wear 22k gold chains, sometimes layered with more fancy jewellery, sometimes alone beneath a blouse. This minimal piece of jewellery often carries emotional meaning, especially if it was once a treasured gift. It is a style that won’t be out of fashion for the foreseeable future.
Styling your 22ct gold chain
If you’re getting married, a very long chain is traditional – a Mangalsutra gold chain is a favourite among brides. You can layer it with a chain that lies closer to your throat, or a decorative choker, which creates a very luxurious and sensual look.
For everyday wear, a gold chain is the perfect accessory beneath a simple blouse or dress. It is the epitome of elegance, understated and modest; in 22ct gold, this chain could last a lifetime.
If you’re going out (or taking pics for Insta) then layering chains is a popular trend – choose contrasting colours of gold, in different lengths, for a stylishly boho look. This looks great with a lower neckline or a flowy dress.
For a special occasion, you might want a statement necklace. Well, you can use your favourite 22ct gold chain for that too! PureJewels has a fabulous selection of pendants to look at. From classic Indian filigree to contemporary peacocks twinkling with diamonds, our pendant selection is surprisingly diverse. Have you seen our collection of religious pendants? Beautifully-made pieces for friends of all faiths.
Searching for a 22ct gold chain for men? Our chain collection is unisex. Men who visit the store tend to pick the classic (link) chain or a chunkier design like Box. Make sure you check the length before ordering – you’ll want at least 18”. If you’re unsure, open Live Chat and ask us to recommend a 22ct gold chain for the men in your life.
Designer pendants in 22ct gold or 18ct white gold
PureJewels’ design team releases new jewellery collections a couple of times every year. There is always a pendant chain in the collections, such as the Vinyasa peacock pendant – an everyday pendant with a stone of your choice. We sometimes collaborate with British designers, like Cindy Dennis Mangam, for special pendant collections. So if you’re looking for something distinctive and special for your 22k gold chain, keep an eye on our website or – if you’d like us to create something bespoke – send a message. Our designers work with customers to make one-off pieces that commemorate a special memory or event.
The tradition of wearing a mala
Wearing a mala is a truly beloved tradition. It enhances your spiritual wellbeing and connects you to your culture and faith. PureJewels has interpreted the tradition of wearing a mala to create an exclusive range of 22ct gold necklaces. Based on the classic Mala design, the 22ct gold Mala can be a beautiful daily favourite and a significant part of a bridal jewellery set.
How to wear a Mala
The Mala, traditionally made from 108 beads and used in prayer, is a versatile piece of jewellery. There is no bad way to wear a Mala! It can be worn long or short, and even wrapped around the wrist – traditionally the right or dominant wrist.
The PureJewels Mala necklace collection
PureJewels specialises in Indian jewellery and we love to interpret a tradition in a new way. So our designers have created a collection of 22ct gold Mala necklaces to offer alongside the classic Mala. There is a 16” version (Anusha 22ct gold necklace) and another set with uncut Polki diamonds (Anusha 22ct gold necklace with polki). We have plenty of more traditional choices, like the Sparkle Mala – a dazzling 22ct gold Mala with rhodium accents. If you’re looking for a delicate Mala that you can wear with anything, we have a lighter Sparkle Mala for everyday enjoyment.
22ct gold necklaces
If your heart isn’t set on a Mala necklace, we have a wide range of 22ct gold necklaces of all lengths and styles. Many are designed by our team as part of our exclusive collections, such as the Vinyasa collection, which centres around a peacock motif with diamond and other gemstones used for accents. To try on any of our 22ct gold necklaces please make an appointment to come into the show room and enjoy choosing!
Delve into our treasure box of 18ct gold chains. You might be planning to add a show-stopping pendant, but our 18ct gold chains actually look fabulous all on their own. It’s the perfect gift or accessory for almost any occasion. What more excuse do you need?
What’s your favourite colour of gold? We’ve got it. Browse our 18ct gold chains in sophisticated white gold and glamorous yellow gold. Some of our seasonal collections also feature rose gold chains, or they can be made up in rose gold if you enquire.
An 18ct gold chain is an exceptionally thoughtful birthday gift. You could add a pendant but it’s equally good without, as the recipient can decide how to wear their chain. For younger women, we might recommend 18ct white gold or even rose gold – favourites on Instagram.
Once upon a time, 22ct and 18ct gold chains formed part of a married woman’s insurance policy, giving her a reserve of soluble assets for security in case her marriage broke down. It’s an idea that persists today, even though banks are fairly stable now. 18ct gold chains are frequently bought up by investors – and, in truth, anyone who likes the thought of keeping some assets in a biscuit tin.
As you probably know, we’ve been selling gold on Green Street for more than 40 years. Our family business has seen many generations come into the store, buying gold chains for babies, sixteenth birthdays, and special anniversaries. Our range of 18ct gold chains is diverse and comprehensive – and if we don’t have what you want, we can almost certainly get it. So come in, give us a call, or use Live Chat to reach an in-store advisor.
Choker chains with Indian flair Our shorter-length chains (also called choker chains) are beautiful and elegant. They are designed to rest at the high neck, so they’re perfect with a lower neckline or gown.
The term ‘choker chain’ simply refers to a chain that rests at the top of your collarbone. It is a body part that has been decorated by women for thousands of years all around the world. A chain measuring around 16” may be considered as a ‘choker chain’.
A choker chain of around 16” is a very chic accessory that is suitable for wearing on most days of the week. It is simpler and more classic than a long necklace and easy to wear with a higher neckline or even knitwear. Rather than drawing the eye down, a choker chain draws attention to your face.
However, the choker chain is also perfect if you want to start stacking
