22ct gold choker chains
PureJewels offers a vast collection of 22ct gold choker chains – a simple, elegant style that rests at the base of your neck. This type of necklace gives you twice the value: it’s perfect as part of an occasion set, and also for everyday wear.
Indian style choker chains
India has a rich history of jewellery design, and was the origin of many of today’s jewellery trends. Our design team loves to interpret authentic Indian style and give it a modern look. Techniques like Kandan and stones like Polki diamonds appear through the collection – we think it’s important to keep these old skills alive. Our in-house jewellery is beautifully made in the UK, but our heritage shines through.
How to wear our decorative choker chains
The style of a choker chain is typically suited to everyday wear and it rests at the right point to be seen beneath a modest neckline. It strikes an elegant note – not too showy, not too plain.
If you feel like experimenting, a choker chain is the perfect foundation for stacking your necklaces. Add some longer chains and a maxi pendant to create the feminine, waterfall look. Show us your snaps on Instagram!