- Sparkle Collection 22ct Gold Choker 11.3
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Welcome to the house of PureJewels

PureJewels is an Indian jeweller with a broad range of collections from
suppliers all over the world. But our speciality is contemporary Indian
jewellery, including dress jewellery and engagement rings – now largely
made in the UK. We are extremely proud to have our own design team,
producing exceptional collections that reflect our Indian heritage.

Made by us – designed just for you

Take advantage of our in-house expertise. Come in and discuss your
commission with our designers, ask us to make something in a different
metal or weight, or see if we can track down an elusive product that
you’ve always wanted. PureJewels sources fine jewellery, collectibles and
watches from all over the world, but also produces special commissions
to order, and our reputation is growing. In the past, our team has created
special pieces for the prime minister and Prince Charles’s charity. Our
history and heritage gives us a unique perspective, and we love preserving
our cultural connections through jewellery.

Our flagship showroom in East London

The PureJewels showroom has been situated in Green Street for decades.
It is a renowned Indian jewellery store with many very loyal customers
and generational regulars. Alongside our classic and brand new
collections, the showroom carries a range of watches by RADO and
Raymond Weil, and gold bars for investment buyers. Please come in,
meet the team, and discover why PureJewels is so special to its