Design-led Rado watches
Why choose a Rado watch?  Let us illuminate you. At PureJewels, we’ve been selling Rado watches since the 1980s.  This Swiss brand has a design-led approach and a fascinating history.  A Rado watch is eminently suited to landmark occasions and makes a memorable gift; it’s an intelligent choice and a real heritage piece.

The history of Rado watches
In 1917, the three Schlup brothers established a modest watch-making atelier in Switzerland.  While they quietly accumulated experience and expertise, their factory grew and in 1950 they launched their first world collection.  In 1962 this story gets really interesting: Rado launched the very first scratch-proof watch, the iconic DiaStar.  It was one of the first in the world to incorporate sapphire crystal, and the metallised crystal face was remarkably resilient.  Rado continued to develop the DiaStar but in 1986 revolutionised the watch face yet again, raising the standard with high-tech ceramic.  The Rado Integral watch was the first to use this innovative material, followed by the Rado Ceramica in 1990 – which blended high-tech ceramic with metallised sapphire crystal.

Since the 1990s, Rado has developed a minimalist aesthetic – look at the True Thinline (an elegant 5mm watch with integrated bracelet) or Esenza Touch (with touch technology), two styles which have become modern classics.  In 2012, the HyperChrome was released: an elegant model with a sleek, Monobloc case.   While some Rado watches are set with diamonds, most simply focus on the quality of engineering and the perfection of the materials.  Rado OpenHeart watches expose the inner technology, a mark of the brand’s attention to detail and pride in manufacture.

Today the company supports the design industry by sponsoring various awards, and works in collaboration with noteworthy designers, including Jasper Morrison (Britain) and Konstantin Grcic (Germany).  Its watch models have won many international awards, including Good Design awards in the USA, Taiwan, Australia and Germany.

Rado watches are renowned for cutting-edge technology and design as well as strength and originality.  Whether you’re investing, collecting, or giving, a Rado watch is an interesting and expert choice.

Save in our Rado sale!
If you’re sharp – and your timing is precise – then you could save on Rado watches in our widely-anticipated Rado sale.

We hold a Rado watches sale seasonally.  To take advantage of the savings, just subscribe to our PureJewels email newsletter.  You’ll receive advance warning when our Rado men’s watches are about to be reduced.