Your inner light shines out. Vinyasa was designed to celebrate the beauty and brilliance of every woman. It’s a collection that we hope you’ll choose for yourself, perhaps to mark an accomplishment or a landmark birthday – a memento of independence and the network of love that supports us. The mesmerising Indian peacock inspired our design team to create a collection that’s contemporary and stylised, with options for personalisation.
Indian 22ct gold jewellery is often traditional, and we love that – but we wanted to launch a collection that’s fresh and new. Step into the store today and you’ll find, alongside the cabinets filled with traditional Indian gold earrings, our gorgeous, contemporary Vinyasa. Vinyasa is crafted in 18ct Yellow gold, white gold and rose gold, and it’s set with diamonds, rubies, or sapphires – you’re in charge!
This collection of 18ct Indian gold jewellery is designed and made in the UK. Our in-house design team spent a year developing the range, starting from the idea of interpreting the classic peacock motif.
Vinyasa inspiration The peacock is a common thread in the history of Indian jewellery – and, indeed, legend and culture. Tales abound of the peacock’s graciousness, beauty, and grandeur. Inspired by its meaning, as well as those beautiful sweeping lines and colours, we decided to create a modern collection of peacock jewellery. To create Vinyasa, our design team spent a long time refining the shape, focussing on the peacock’s eye and neck, to make a somewhat abstract form. The result is pure and tactile. Learn how our design team worked on the collection – read about our Vinyasa Inspiration Journey.
Crafting Vinyasa Our 18ct gold jewellery is made using a combination of cutting-edge computer design and the oldest kind of skill! Craftsmanship is an important part of making all of our in-house collections: from hand-sorting diamonds to adding the final engraved details. And we have found some special people to help make the pieces in our Vinyasa collection. We can’t wait to share the story with you. Click over and read all about The Craftsmanship behind Vinyasa.
Come to PureJewels… Make an appointment at our London store and you can discover all of our contemporary and traditional Indian gold jewellery. You’ll probably meet one of the PJ family members and learn about our travels and inspiration in India. PureJewels is a family firm with many loyal customers in the local community. We’ve been established in Green Street for over 50 years and become a destination shop for Indian gold jewellery, and bridal jewellery in particular. So if you’re proposing, celebrating, surprising, or just browsing, please come and visit us. We’re friendly, relaxed, and looking forward to meeting you! Book an appointment or just pop in any time.