White gold is a beautiful and popular alternative to traditional yellow gold, known for its elegant silvery-white appearance. It is not a naturally occurring metal, but rather an alloy, a blend of pure gold mixed with white metals such as palladium, silver, or nickel to give it a lighter tone.
How Is White Gold Made?
- Base: Pure gold (which is naturally yellow and soft).
- Alloyed with: White metals (like palladium or silver) to strengthen the gold and change its colour.
- Rhodium plating: Most white gold jewellery is finished with a thin layer of rhodium, a precious metal from the platinum family, to enhance its brightness and durability.
Why Choose White Gold?
- Contemporary look: Its cool tone complements diamonds and coloured gemstones beautifully.
- Versatile: Pairs well with both modern and traditional designs.
- Durable: Stronger than pure gold, making it ideal for everyday wear like engagement rings and wedding bands.
Things to Keep in Mind
Over time, the rhodium plating may wear off, revealing the slightly warmer undertone of the white gold alloy beneath. Many jewellers offer replating services to restore their original brightness.
At PureJewels
We offer a curated selection of 18ct white gold jewellery, hallmarked and crafted with the same dedication to quality and heritage as our yellow and 22ct collections. Whether you’re seeking a minimalist ring or a diamond-studded statement piece, white gold offers timeless sophistication.
