Must-haves to match every outfit from day to night
Celebrate your journey.
Express your identity.
Indulge in luxury.
Inspired by the fleeting glimpse of a lotus bud or the flicker of a dragonfly’s wing, our artisans bring their evocative jewellery daydreams to life inside our London and Indian workshops, with purest gold and sparkling gemstones.
Discover the many facets of PureJewels
PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.
Crafted and delivered with extraordinary care
We offer in-store and virtual personal shopper appointments
to help you choose the perfect piece
You can also shop online and collect in-store from
our London branch (Forest Gate)
Inspiration & Industry Latest
Style advice, purchasing guides, gold reports and more
PureJewels say supporting craftsmanship is key to development of UK jewellery industry
Share your stories with us
“Excellent customer service. Great shopping experience,especially during lock down (via Video Call). Managed to get a beautiful Mother's day gift plus an impulse buy for the wife :)... delivered next day by guaranteed postage. Very happy.For me It's all about TRUST and a friendly and caring service.”
“Very good customer service especially given the fact that we're in lockdown. Videos and pictures including measurements were sent in a timely manner. Constant communication and update. Very secured and tracked next day delivery. Thank you very much. I really like my unique piece of jewellery. Keep up the good work.”
“Great shop and customer service! I ordered a pair of earrings as a gift to myself on thursday and received it next day! I got contacted with the photo of the actual item I am going to receive so I know what to expect. It also comes with the cute presentation red box and a fab paper bag! Definitely would recommend!”
“PureJewels hit the mark every single time. I purchased an engagement ring and wedding bands from here and am still astounded by the attention to detail, quality and craftsmanship.”
Visit our Jewellery Store in London
Our fine jewellery showroom, design studio and jewellery making workshop in east London has been established since 1975.
Don’t forget to ask for a tour to see our jewellery workshop.
290-292 Green Street,Forest Gate,
East London E7 8LF
Monday to Saturday: 11am – 6pm
Including Bank Holiday
Sunday: 12pm – 5pm
Closed: Christmas, Boxing, New Years Day
Shop on Social
Follow us on Instagram @purejewelscom to shop direct and check out behind the scenes content. Don’t forget to tag us #purejewels
Never miss a moment
For the latest collections, style guides, industry insights and lots of musings about our favourite subject (jewellery), sign up for our newsletter.
We never spam, we never sell your details, and you can stop our emails at any time. #LoveGoldHateSpam