(+44) 020 8470 1221
East London jeweller PureJewels won the “Best Innovation in Business 2021” category at the Newham...
Festive Greetings
Divine Jewellery that brings you joy. Celebrate Luxury and Warmth during the festivities with PureJewels
Chain Reaction
From a simple rope chain to an intricate foxtail necklace, PureJewels’ detailed craftsmanship will complete any look.
SHOP CHAIN
SHOP EARRINGS
SHOP BRACELET
SHOP PENDANTS
Celebrate your journey.
Express your identity.
Indulge in luxury.
Inspired by the fleeting glimpse of a lotus bud or the flicker of a dragonfly’s wing, our artisans bring their evocative jewellery daydreams to life inside our London and Indian workshops, with purest gold and sparkling gemstones.
Discover the many facets of PureJewels
SHOP DIYA
SHOP ANUSHA
SHOP ROSETTES
SHOP LOTUS
Must-haves to match every outfit
from day to night
Gold Pendant for Women UK
£270.00
22ct Gold Ek Onkar Pendant
£290.00
22ct Gold Baby Bangle
£490.00
22 carat Gold Bali Earring
£170.0022 carat Gold Baby Bangle
£816.00
Our Story
PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.
Crafted and delivered with extraordinary care
Award-winning
customer service
Ethically-sourced
diamonds
Designed in
London
Secure online payments
Free tracked
delivery
Money-back
guarantee
We offer in-store and virtual personal shopper appointments to help you choose the perfect piece
You can also shop online and collect in-store from our London branch (Forest Gate)
Style advice, purchasing guides,
gold reports and more
What is a
hallmark?
Our latest
gold report
Jewellery gift
guide
Share your stories with us
#purejewels
“Excellent customer service. Great shopping experience,especially during lock down (via Video Call). Managed to get a beautiful Mother's day gift plus an impulse buy for the wife :)... delivered next day by guaranteed postage. Very happy.
For me It's all about TRUST and a friendly and caring service.”Ajaz Ahmed
“Very good customer service especially given the fact that we're in lockdown. Videos and pictures including measurements were sent in a timely manner. Constant communication and update. Very secured and tracked next day delivery. Thank you very much. I really like my unique piece of jewellery. Keep up the good work.”
Djameela Tokee
“Great shop and customer service! I ordered a pair of earrings as a gift to myself on thursday and received it next day! I got contacted with the photo of the actual item I am going to receive so I know what to expect. It also comes with the cute presentation red box and a fab paper bag! Definitely would recommend!”
Aravis Tenerife
“PureJewels hit the mark every single time. I purchased an engagement ring and wedding bands from here and am still astounded by the attention to detail, quality and craftsmanship.”
SAMUEL COLE
Visit Us
Visit our showroom or our partner store to experience PureJewels for yourself
London
PureJewels
290-292 Green Street,Forest Gate,East London E7 8LF
Blackburn
Ainsworth Jewellers
57-59 Darwen Street, Blackburn BB2 2BW
Shop on Social
Follow us on Instagram @purejewelscom to shop direct and check out behind the scenes content. Don’t forget to tag us #purejewels
Never miss a moment
For the latest collections, style guides, industry insights and lots of musings about our favourite subject (jewellery), sign up for our newsletter.
We never spam, we never sell your details, and you can stop our emails at any time. #LoveGoldHateSpam
Festive Greetings
Divine Jewellery that brings you joy. Celebrate Luxury and Warmth during the festivities with PureJewels
Chain Reaction
From a simple rope chain to an intricate foxtail necklace,
PureJewels’ detailed craftsmanship will complete any look.
SHOP CHAIN
SHOP BRACELET
SHOP EARRINGS
SHOP PENDANTS
Daily Essentials
Must-haves to match every outfit from day to night
Gold Pendant for Women UK
£270.00
22ct Gold Ek Onkar Pendant
£290.00
22ct Gold Baby Bangle
£490.00
22 carat Gold Bali Earring
£170.0022 carat Gold Baby Bangle
£816.00
Celebrate your journey.
Express your identity.
Indulge in luxury.
Inspired by the fleeting glimpse of a lotus bud or the flicker of a dragonfly’s wing, our artisans bring their evocative jewellery daydreams to life inside our London and Indian workshops, with purest gold and sparkling gemstones.
Christmas sale
14ct Rose Gold Pearl Ring
£1,000.00
18ct White Gold Mangalsutra
£1,750.00
22ct Gold Gents Bracelet
£1,900.00
22ct Gold Indian Bridal Earring
£985.00
22ct Gold Lord Ganesh Ji Pendant
£380.00
22ct Gold Om Pendant
£205.00
Cocktail Ring In 22ct
£465.00
Jali 22ct Gold Filigree Earrings
£1,725.00
SHOP DIYA
SHOP ANUSHA
SHOP ROSETTES
SHOP LOTUS
Discover the many facets of PureJewels
Our Story
PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.
Crafted and delivered with extraordinary care
Award-winning
customer service
Ethically-sourced
diamonds
Designed in
London
Secure online
payments
Free tracked
delivery
Money-back
guarantee
We offer in-store and virtual personal shopper appointments
to help you choose the perfect piece
You can also shop online and collect in-store from
our London branch (Forest Gate)
Inspiration & Industry Latest
Style advice, purchasing guides, gold reports and more
Customer Stories
Share your stories with us
#purejewels
“Excellent customer service. Great shopping experience,especially during lock down (via Video Call). Managed to get a beautiful Mother's day gift plus an impulse buy for the wife :)... delivered next day by guaranteed postage. Very happy.
For me It's all about TRUST and a friendly and caring service.”Ajaz Ahmed
“Very good customer service especially given the fact that we're in lockdown. Videos and pictures including measurements were sent in a timely manner. Constant communication and update. Very secured and tracked next day delivery. Thank you very much. I really like my unique piece of jewellery. Keep up the good work.”
Djameela Tokee
“Great shop and customer service! I ordered a pair of earrings as a gift to myself on thursday and received it next day! I got contacted with the photo of the actual item I am going to receive so I know what to expect. It also comes with the cute presentation red box and a fab paper bag! Definitely would recommend!”
Aravis Tenerife
“PureJewels hit the mark every single time. I purchased an engagement ring and wedding bands from here and am still astounded by the attention to detail, quality and craftsmanship.”
SAMUEL COLE
Visit Us
Visit our showroom or our partner store to experience PureJewels for yourself
London
PureJewels
290-292 Green Street,Forest Gate,
East London E7 8LF
Blackburn
Ainsworth Jewellers
57-59 Darwen Street,
Blackburn BB2 2BW
Shop on Social
Follow us on Instagram @purejewelscom to shop direct and check out behind the scenes content. Don’t forget to tag us #purejewels
Never miss a moment
For the latest collections, style guides, industry insights and lots of musings about our favourite subject (jewellery), sign up for our newsletter.
We never spam, we never sell your details, and you can stop our emails at any time. #LoveGoldHateSpam