Celebrate your journey.
Express your identity.
Indulge in luxury.
Inspired by the fleeting glimpse of a lotus bud or the flicker of a dragonfly’s wing, our artisans bring their evocative jewellery daydreams to life inside our London and Indian workshops, with purest gold and sparkling gemstones.
Discover the many facets of PureJewels
PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.
Crafted and delivered with extraordinary care
We offer in-store and virtual personal shopper appointments
to help you choose the perfect piece
You can also shop online and collect in-store from
our London branch (Forest Gate)
Inspiration & Industry Latest
Style advice, purchasing guides, gold reports and more
Platinum Jewellery Maintenance and Care
Visit our Jewellery Store in London
Our fine jewellery showroom, design studio and jewellery making workshop in east London has been established since 1975.
Don’t forget to ask for a tour to see our jewellery workshop.
290-292 Green Street,Forest Gate,
East London E7 8LF
Monday to Saturday: 11am – 6pm
Including Bank Holiday
Sunday: 12pm – 5pm
Closed: Christmas, Boxing, New Years Day
Never miss a moment
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