New Arrival
Diamond Ring in Platinum
£2,300.00Platinum Ring with Diamond
£2,000.00Platinum Engagement Ring with Diamonds
£2,500.00Diamond Platinum Engagement Ring
£2,300.00Platinum Floral Shaped Ring with Diamond
£2,500.00Platinum Eternity Diamond Ring UK
£1,250.00Double Halo Engagement Ring in Platinum
£2,500.0022ct Gold Fancy CZ Ring | Size N
£175.0022ct Gold White CZ Ring | Size M
£145.0022ct Gold Sui Dhaga Earring
£445.0022ct Gold Fancy Drop Earring
£505.00Earrings
22ct Gold Sui Dhaga Earring
£445.0022ct Gold Fancy Drop Earring
£505.00Gold Heart Earring
£110.0022ct Gold Heart Shaped Earring
£150.0022ct Gold Studs with CZ Stones
£150.00Chains
Diamond Ring in Platinum
£2,300.0022ct Gold | Link Chain | 20 Inches
£1,235.00Rings
Diamond Ring in Platinum
£2,300.00Platinum Ring with Diamond
£2,000.00Platinum Engagement Ring with Diamonds
£2,500.00Diamond Platinum Engagement Ring
£2,300.00Platinum Floral Shaped Ring with Diamond
£2,500.00Platinum Eternity Diamond Ring UK
£1,250.00Double Halo Engagement Ring in Platinum
£2,500.0022ct Gold Fancy CZ Ring | Size N
£175.0022ct Gold White CZ Ring | Size M
£145.00Bracelet
22ct Gold Pearl Bracelets for Ladies
£1,020.00Top Sellers
Must-haves to match every outfit from day to night
22ct Gold Fancy Short Necklace | 18 Inch
£1,680.0022ct Gold Drop Earrings UK
£425.0022ct Gold Bracelet for Women
£810.0022ct Gold Bracelet
£505.0022 carat Gold Bali Earring UK
£205.00Celebrate your journey.
Express your identity.
Indulge in luxury.
Inspired by the fleeting glimpse of a lotus bud or the flicker of a dragonfly’s wing, our artisans bring their evocative jewellery daydreams to life inside our London and Indian workshops, with purest gold and sparkling gemstones.
Sale
18ct White Gold Diamond Necklace
£1,075.0022 Carat Gold CZ Ladies Ring
£310.0022 carat Gold Mangalsutra UK
£1,345.00Baby Gold Bracelet
£255.00Jali Collection 22ct Gold Bangle
£1,000.00Our Story
PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.
Crafted and delivered with extraordinary care
Award-winning
customer service
Ethically-sourced
diamonds
Designed in
London
Secure online
payments
Free tracked
delivery
Money-back
guarantee
We offer in-store and virtual personal shopper appointments
to help you choose the perfect piece
You can also shop online and collect in-store from
our London branch (Forest Gate)
Inspiration & Industry Latest
Style advice, purchasing guides, gold reports and more
Customer Stories
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Visit our Jewellery Store in London
Our fine jewellery showroom, design studio and jewellery making workshop in east London has been established since 1975.
Don’t forget to ask for a tour to see our jewellery workshop.
London
PureJewels
290-292 Green Street,Forest Gate,
East London E7 8LF
Opening Times
Monday to Saturday: 11am – 6pm
Including Bank Holiday
Sunday: 12pm – 5pm
Closed: Christmas, Boxing, New Years Day
Never miss a moment
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