Inspired by the fleeting glimpse of a lotus bud or the flicker of a dragonfly’s wing, our artisans bring their evocative jewellery daydreams to life inside our London and Indian workshops, with purest gold and sparkling gemstones.

Sale

14ct Rose Gold Pearl Ring

£1,000.00

Sale

18ct White Gold Mangalsutra

£1,750.00

Sale

22ct Gold Men’s Bracelet With Rudraksha Mala

£1,950.00

Sale

Anusha 22ct Gold Polki Bridal Necklace

£6,450.00

Sale

Jali 22ct Gold Filigree Earrings

£1,700.00

CHAINS

EARRINGS

BRACELETS

PENDANTS

ROSETTES COLLECTIONS

DIYA COLLECTIONS

ANUSHA COLLECTIONS

LOTUS COLLECTIONS

Discover the many facets of PureJewels

Our Story

PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.

DISCOVER MORE

Crafted and delivered with extraordinary care

Award-winning
customer service

Ethically-sourced
diamonds

Designed in
London

Secure online
payments

Free tracked
delivery

Money-back
guarantee

We offer in-store and virtual personal shopper appointments
to help you choose the perfect piece

You can also shop online and collect in-store from
our London branch (Forest Gate)

Inspiration & Industry Latest

Style advice, purchasing guides, gold reports and more

Diwali Gifts

By vasantion 21/10/2022

Diwali; the festival of lights, celebrating abundance of love and riches. Diwali celebrations brings...

All about Jewellery Care

By vasantion 19/09/2022

From gold heirloom pieces to our first jewellery purchase, every piece holds a special...

Gold prices hovers near $1,800 an ounce, with focus on slowing US inflation

By Anupama Jhaon 13/08/2022

Gold prices rose for a fourth straight week to mid-August, hovering close to $1,800 per...

Gold Bracelet for Women

By vasantion 28/07/2022

What are Various Types of Bracelets?

We love the versatility of bracelets....

Customer Stories

Share your stories with us
#purejewels

Visit our Jewellery Store in London

Our fine jewellery showroom, design studio and jewellery making workshop in east London has been established since 1975.
Don’t forget to ask for a tour to see our jewellery workshop.

London

PureJewels
290-292 Green Street,Forest Gate,
East London E7 8LF

MAPS AND MORE

Shop on Social

Follow us on Instagram @purejewelscom to shop direct and check out behind the scenes content. Don’t forget to tag us #purejewels

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Nov 10

Open

22ct Gold Necklaces, Earrings from our famous Fiona Collection at PureJewels.
….
#purejewels #purejewelscollection #22ctgold #fionacollection #goldstories #purejewelsstories

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Oct 20

Open

22ct Gold two layered necklace from our very famous Rosettes Collection at PureJewels.
……
#purejewels #purejewelscollection #22ctgold #22ctgoldjewellery #22ctgoldRosettes #purejewelsluxury #purejewelsstories #22ct

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Dec 6

Open

22ct Gold Rosettes Necklace and Earrings with Fresh Water Pearls.
…..
#purejewels #purejewelscollection #22ctgold #22ctgoldjewellery #gold #rosettes #rosettescollection #purejewelsluxury #purejewelsstories

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Oct 15

Open

Lakshmi is perhaps the most popular goddess during Diwali as she represents wealth, beauty, and prosperity. Lakshmi is also referred
to as Gaj Laxmi – Goddess of elephants. Elephants symbolise strength, water, and fertility to bring about abundant prosperity.

The PAMP 5 gram Lakshmi Gold Bar gold minted bar is produced to the internationally recognized 999.9 standards and carries the PAMP mark, weight, and fineness. Bars are supplied in sealed, tamper-resistant packaging.

#goldinvestment #investmentingold #pamp #goldisforever #goldbars #prosperity #lakshmicoin #lakshmicoins

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Dec 2

Open

22ct Gold Drop Earrings with Fresh water Pearls from Rosettes Collection at PureJewels.
…..
#purejewels #rosettes #22ctgold #22ctgoldjewellery #gold #22ctgoldearrings #goldluxury #purejewelsluxury #22ctgoldluxury #purejewelsstories

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Oct 15

Open

22ct Gold Necklace and Earrings from Rosettes Collection at PureJewels.
……..
#purejewels #purejewelscollection #22ctgold #22ctgoldjewellery #goldstories #22ctgoldluxury #purejewelsuk #purejewelsluxury #goldisforever #purejewelslondon
…….
#

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Sep 27

Open

22ct Gold Bangles from Rosettes Collection at PureJewels.
….
#purejewels #22ctgold #purejewelsuk #purejewelslondon #22ctgold #navratri2022 #garba2022 #purejewelsuk

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Nov 5

Open

22ct Gold Bangles from Chandani Collection at PureJewels.
….
#purejewels #purejewelscollection #22ctgold #22ctgoldjewellery #purejewelsuk #purejewelslondon

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Nov 23

Open

22ct Gold Necklace and Earrings from Anusha Collection at PureJewels.
…..
#purejewels #purejewelscollection #22ctgold #22ctgoldjewellery #22ctgoldluxury #22ctgoldluxury

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Nov 5

Open

22ct Gold Necklaces from Sparkle Collection at PureJewels.
….
#purejewels #purejewelscollection #22ctgold #22ctgoldjewellery #22ctgoldluxury #22ctgoldstories #purejewelsluxury

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Nov 18

Open

22ct Gold Necklace and Earrings from Anysha Collection at PureJewels.
…..
#purejewels #22ctgold #purejewelscollection #goldstories #goldluxury #purejewelsluxury #gold

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Nov 21

Open

22ct Gold Necklace and Earrings with Uncut Polki Diamonds from Diya Collection at PureJewels.
……
#purejewels #purejewelscollection #22ctgold #22ctgoldjewellery #uncutpolki #22ct #purejewelsluxury #purejewelsuk

Never miss a moment

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Celebrate journeys with the luxury and warmth of purity

New Arrival

Chains

Rings

Daily Essentials

Sale

CHAINS

EARRINGS

BRACELETS

PENDANTS

ROSETTES COLLECTIONS

DIYA COLLECTIONS

ANUSHA COLLECTIONS

LOTUS COLLECTIONS

Our Story

Crafted and delivered with extraordinary care

Award-winning customer service

Ethically-sourced diamonds

Designed in London

Secure online payments

Free tracked delivery

Money-back guarantee

We offer in-store and virtual personal shopper appointments to help you choose the perfect piece

You can also shop online and collect in-store from our London branch (Forest Gate)

Inspiration & Industry Latest

What are Various Types of Bracelets?

Customer Stories

Visit our Jewellery Store in London

Shop on Social

Never miss a moment

Award-winning
customer service

Ethically-sourced
diamonds

Designed in
London

Secure online
payments

Free tracked
delivery

Money-back
guarantee

We offer in-store and virtual personal shopper appointments
to help you choose the perfect piece

You can also shop online and collect in-store from
our London branch (Forest Gate)