Celebrating Journeys with Solid 22ct Gold Jewellery

PureJewels unveils Vridhi 

concept medal and creative team excels at

GCDC awards

Our story - 1950

From the vibrant shores of India to the majestic savannas of Kenya and now adorning the bustling streets of London, our heritage has traversed oceans

Preserving our cultural legacy since 1950

Based on 169 reviews
Talia Adkins
Talia Adkins
I don’t normally write reviews but I’m so impressed by purejewels. I’ve never felt so looked after, especially when purchasing something online. Ive bought afew items of jewellery from them over a couple of years and the quality of their products are impeccable and the service given is top tier! They are quick to respond to any question and give you regular updates via WhatsApp. Could not recommend highly enough!
shomon zaman
shomon zaman
Great service and customer response from devyami and the team, as always. Will come back again. Great choices not only for weddings, but other occasions. Pricing are brilliant.
Bhanu Jethwa
Bhanu Jethwa
Have used PureJewels since they were based in Eastham Highstreet. Got full trust on their products. The only shop I would go for myself and my families jewellery. Number one to me. I would like to thank Ramnikbhai and Jay for their Quality Service. Thank you so much.
Seetal Shah
Seetal Shah
Ordered some beautiful gold stud earrings for a special occasion. Service was impeccable, delivery was quick. Kept updated by Whatsapp on tracking too. The shop/website is good, lots of different jewellery with modern designs and wide range of choice, will definitely be buying again. Reasonably priced.
Sinead Jordan
Sinead Jordan
Jay was very professional and helpful. Very quick response and turn around. Very happy with the product . Would highly recommend.
Maeva D
Maeva D
I've purchased a couple of chains and earrings from Pure Jewels and would highly recommend them. Their designs are just so beautiful and unique - you will not find anything similar in another shop. I recently purchased a necklace in store and couldn't decide between two, I was doing my own head in but Jayant showed complete understanding and patience, making me feel comfortable with kindness and options to accommodate my requests instead of trying to rush me. It was also really insightful to learn about their values and ethos. Also show videos on WhatsApp online if needed, which is really helpful. Actually sad I didn't come across Pure Jewels earlier, I wouldn't have purchased elsewhere in the past! ❤️
It was my first time visiting the shop and I was blown away by the friendliness & level of service provided from Pure Jewels & it's owner. The jewellery they have and make is beautiful and of high quality & I already have more pieces being designed and made by them. Highly recommend this jewellers 👊🏼

Visit our London Store

290-292 Green Street,
Forest Gate, E7 8LF, UK

Mon – Sat: 11am – 6pm
Sunday: 12pm – 5pm 
Closed on only: Christmas,
Boxing, New Years Day

Inspiration & Industry Latest

Award Winning Customer Service

Ethically Sourced Diamonds

Personalised Customer Care

Secure online payments

Free Delivery in UK

30 Days Money Back Guarantee

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Follow us on Instagram @purejewelscom to shop direct and check out behind the scenes content. Don’t forget to tag us #purejewels
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