If you are interested in buying or selling gold - Click Here

Menu

Mini Cart

PureJewels

Timeless Gold Jewellery for Your Jewel Box

Sale

Rosette-collection
Armari Collection

Our Story

PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.

DISCOVER MORE

Crafted and delivered with extraordinary care

Award-winning customer service
Ethically-sourced diamonds
Designed in London
Secure online payments
Free tracked delivery
Money-back guarantee

Award-winning
customer service

Ethically-sourced
diamonds

Designed in
London

Secure online
payments

Free tracked
delivery

Money-back
guarantee

Layer -17

We offer in-store and virtual personal shopper appointments
to help you choose the perfect piece

Layer -18

You can also shop online and collect in-store from
our London branch (Forest Gate)

Inspiration & Industry Latest

Style advice, purchasing guides, gold reports and more

 

Visit our Jewellery Store in London

Our fine jewellery showroom, design studio and jewellery making workshop in east London has been established since 1975.
Don’t forget to ask for a tour to see our jewellery workshop.

London

PureJewels
290-292 Green Street,Forest Gate,
East London E7 8LF

Opening Times

Monday to Saturday: 11am – 6pm
Including Bank Holiday
Sunday: 12pm – 5pm
Closed: Christmas, Boxing, New Years Day

MAPS AND MORE

Never miss a moment

For the latest collections, style guides, industry insights and lots of musings about our favourite subject (jewellery), sign up for our newsletter.

We never spam, we never sell your details, and you can stop our emails at any time. #LoveGoldHateSpam