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Specialists in 22ct gold, platinum 950, precious gems and diamonds – PureJewels, London

Celebrate Journeys

Enjoy the Luxury and Warmth of Purity

Specialists in 22ct gold, platinum 950, precious gems and diamonds

Select the perfect
Rosette Set for you

Gold Chains

CHAINS

Gold Bracelets

BRACELETS

Gold Earrings

EARRINGS

Gold Pendants

PENDANTS

Signature Collection

Discover the many facets of PureJewels

Rosettes Collection

ROSETTES COLLECTIONS

Anusha Collection

ANUSHA COLLECTIONS

Diya Collection

DIYA COLLECTIONS

Lotus Collection

LOTUS COLLECTIONS

Discover The Collection

Our Story

PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.

DISCOVER MORE

Crafted and delivered with extraordinary care

Award-winning customer service

Award-winning
customer service

Ethically-sourced diamonds

Ethically-sourced
diamonds

Designed in London

Designed in
London

Secure online payments

Secure online payments

Free tracked delivery

Free tracked
delivery

Money-back guarantee

Money-back
guarantee

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We offer in-store and virtual personal shopper appointments to help you choose the perfect piece

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You can also shop online and collect in-store from our London branch (Forest Gate)

Industry Latest

Style advice, purchasing guides,
gold reports and more

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hallmark?

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Gold Report

Our latest
gold report

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Jewellery gift
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Customer Stories

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Inspiration & Industry Latest

Style advice, purchasing guides, gold reports and more

Visit our Jewellery Store in London

Our fine jewellery showroom, design studio and jewellery making workshop in east London has been established since 1975. Don’t forget to ask for a tour to see our jewellery workshop.

London

PureJewels
290-292 Green Street,Forest Gate,East London E7 8LF

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