(+44) 020 8470 1221
info@purejewels.com
Gold prices rose for a fourth straight week to mid-August, hovering close to $1,800 per...
Celebrate Journeys
Enjoy the Luxury and Warmth of Purity
Specialists in 22ct gold, platinum 950, precious gems and diamonds
CHAINS
BRACELETS
EARRINGS
PENDANTS
ROSETTES COLLECTIONS
ANUSHA COLLECTIONS
DIYA COLLECTIONS
LOTUS COLLECTIONS
New Arrival
22ct Gold | Foxtail Chain | 20 Inches
£1,025.00
Must-haves to match every outfit
from day to night
22ct Gold Pendant for Women
£150.00
22 Carat Gold Stud Earring
£250.00
Our Story
PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.
Crafted and delivered with extraordinary care
Award-winning
customer service
Ethically-sourced
diamonds
Designed in
London
Secure online payments
Free tracked
delivery
Money-back
guarantee
We offer in-store and virtual personal shopper appointments to help you choose the perfect piece
You can also shop online and collect in-store from our London branch (Forest Gate)
Style advice, purchasing guides,
gold reports and more
What is a
hallmark?
Our latest
gold report
Jewellery gift
guide
Share your stories with us
#purejewels
Inspiration & Industry Latest
Style advice, purchasing guides, gold reports and more
What are Various Types of Bracelets?
What Does Solid Gold Really Mean?
At PureJewels, we believe in the celebration of life and craftsmanship.
Gold prices steadied in mid-July, buoyed by a softer U.S. dollar on receding expectations of...
Visit our Jewellery Store in London
Our fine jewellery showroom, design studio and jewellery making workshop in east London has been established since 1975. Don’t forget to ask for a tour to see our jewellery workshop.
London
PureJewels
290-292 Green Street,Forest Gate,East London E7 8LF
Shop on Social
Follow us on Instagram @purejewelscom to shop direct and check out behind the scenes content. Don’t forget to tag us #purejewels
Never miss a moment
For the latest collections, style guides, industry insights and lots of musings about our favourite subject (jewellery), sign up for our newsletter.
We never spam, we never sell your details, and you can stop our emails at any time. #LoveGoldHateSpam
CHAINS
EARRINGS
BRACELETS
PENDANTS
New Arrival
22ct Gold | Foxtail Chain | 20 Inches
£1,025.00
Daily Essentials
Must-haves to match every outfit from day to night
22ct Gold Pendant for Women
£150.00
22 Carat Gold Stud Earring
£250.00
18ct White Gold Nose Pin
£145.00
Celebrate your journey.
Express your identity.
Indulge in luxury.
Inspired by the fleeting glimpse of a lotus bud or the flicker of a dragonfly’s wing, our artisans bring their evocative jewellery daydreams to life inside our London and Indian workshops, with purest gold and sparkling gemstones.
Sale
14ct Rose Gold Pearl Ring
£1,000.00
18ct White Gold Mangalsutra
£1,750.00
22ct Gold Om Pendant
£205.00
Anusha 22ct Gold Polki Bridal Necklace
£6,450.00
Jali 22ct Gold Filigree Earrings
£1,700.00
ROSETTES COLLECTIONS
DIYA COLLECTIONS
ANUSHA COLLECTIONS
LOTUS COLLECTIONS
Our Story
PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life’s journey.
Crafted and delivered with extraordinary care
Award-winning
customer service
Ethically-sourced
diamonds
Designed in
London
Secure online
payments
Free tracked
delivery
Money-back
guarantee
We offer in-store and virtual personal shopper appointments
to help you choose the perfect piece
You can also shop online and collect in-store from
our London branch (Forest Gate)
Inspiration & Industry Latest
Style advice, purchasing guides, gold reports and more
Gold prices rose for a fourth straight week to mid-August, hovering close to $1,800 per...
What are Various Types of Bracelets?
What Does Solid Gold Really Mean?
At PureJewels, we believe in the celebration of life and craftsmanship.
Customer Stories
Share your stories with us
#purejewels
Visit our Jewellery Store in London
Our fine jewellery showroom, design studio and jewellery making workshop in east London has been established since 1975.
Don’t forget to ask for a tour to see our jewellery workshop.
London
PureJewels
290-292 Green Street,Forest Gate,
East London E7 8LF
Shop on Social
Follow us on Instagram @purejewelscom to shop direct and check out behind the scenes content. Don’t forget to tag us #purejewels
Never miss a moment
For the latest collections, style guides, industry insights and lots of musings about our favourite subject (jewellery), sign up for our newsletter.
We never spam, we never sell your details, and you can stop our emails at any time. #LoveGoldHateSpam