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Indian gold necklace sets AND jewellery in London

Authentic Indian design is in our genes.  PureJewels was founded by jeweller Bhanji Gokaldas, who emigrated from India 40 years ago.  His jewellery workshop eventually became the jewellery store at the heart of an Indian community in London… today, it’s a destination store for Indian brides and jewellery lovers.  It’s still run by the Gokaldas family, who assure you of a warm welcome!

Choosing your 22ct Gold Necklace Set

  • Are you getting married?  A 22ct gold necklace set is an essential part of bridal attire at a traditional Indian wedding.  But these days you needn’t be restricted in choice; you can mix and match to create your own, unique, set of jewellery. Do you prefer a long necklace or a choker?  Dramatic Jhumka or delicate stud earrings? We encourage you to select your own set.  If you’re wondering which pieces look good together then ask us over Live Chat!  You’ll be connected to someone in the store who can make recommendations.
  • Shopping for a gift? An Indian gold necklace set makes a fabulous gift for almost any woman.  The Jali 22ct Gold Filigree Necklace is a simple, everyday option with classic Indian design and a more casual look.   But many of our sets are designed with grandeur and opulence, just like the Mughal originals. The 18ct White Gold Diamond Heart pendant has been a favourite on social media.  It’s designed with three interlocking hearts, so it’s perfect for a couple who have just become parents.  If you’re looking for something stylish then explore our Diya collection – festooned with uncut diamonds, it’s wonderfully luxurious.

Making Indian gold jewellery in London

Today, PureJewels designs our own exclusive collections – and we have a network of jewellery-makers who create and finish our pieces by hand.

Every year, the PureJewels design team creates collections inspired by Indian culture and history.  That may be an Indian motif (like paisley or the Indian peacock) or architecture (like Art Deco).  Inspired by Indian elephants, palatial gardens, and Mughal originals, we create contemporary jewellery that is true to our roots.

We love to use authentic Indian jewellery-making techniques like Kundan (a type of gold setting that seamlessly surrounds the stones) and Meenakari (Indian enamelwork).  Recently we’ve been making more necklace sets with polki diamonds – the uncut diamonds that have become extremely popular.

If you’d like to commission a unique piece then give us a call.  Our jewellery team can help to realise your vision – using a motif, a stone, or an old piece of jewellery that is important to you.  Wherever your life journey takes you, commemorate it with jewellery: we’re here to help you do it.