Diwali or Deepavali is a festival which celebrates the victory of light over darkness. Diwali is a festival that fills the hearts of people with joy and light, it is celebrated by families and people together. Across India, various religions and faiths associate their own legends with Diwali. Legends might be different but the aspect of prosperity and well-being runs as a common theme among them all. Diwali is also associated with Goddess Lakshmi, the goddess of wealth and prosperity and the day is considered auspicious for buying metals and gifts. Gold remains the most sought after due to its association with purity, durability and abundance.
When it comes to Diwali, Gold buying is considered an essential practice. Gold remains the best investment you can make and the auspiciousness associated with gold on Diwali makes it all the more fulfilling decision.For the occasion of Dhanteras, people buy gold for their family members and themselves.
PureJewels provides a wide range of options from jewellery to accessories to coins to take care of all your Diwali needs. Diwali is the perfect time to gift and as the tradition goes people often gift gold coins. Traditionally, Gold itself represents prosperity and on the occasion of Diwali, it is believed that it brings good luck along with blessings of Goddess Lakshmi.