London Jewellery Week Announces Jaguar Cars as Official Sponsor

London Jewellery Week 2010, which will take place from 7 – 13 June in venues across London, and the Green Street Jewellers’ Association (GSJA), today proudly announce Jaguar Cars Ltd as official sponsor and Luxury Transport Partner. Jaguar, already synonymous with stunning design, innovative thinking, and contemporary luxury, will join the celebration of London as a world leader in jewellery design and production, and as a first class retail destination, for a range of events across the capital.

Jaguar, currently celebrating 75 years of looking forward, will weave endless magic around the capital during London Jewellery Week as fleet of all-new Jaguar XJs transport VIPs including jewellery designers, television personalities, actors, musicians, Bollywood stars, and other London faces to launch parties and cornerstone events.

In addition Jaguar will co-host bespoke events and a jewellery exhibition at the Jaguar Boutique in the Berkeley Hotel, Knightsbridge, to launch the Green Street Jewellers’ Association’s Discover Jewellery magazine. Jayant Raniga of the GSJA and Director of London Jewellery Week 2010 said “We are incredibly pleased and proud that Jaguar Cars Ltd, such an icon of design excellence and innovative thinking, are supporting the GSJA and London Jewellery Week as official sponsor and Luxury Transport Partner. We can achieve something very special through this partnership, for this year and beyond.”

Daljit Jagait of Jaguar Cars Ltd said “The attention to detail and skilled craftsmanship that goes into designing and producing Jaguars means there is logical tie-up with the luxurious, skilled, bespoke jewellery trade.

“We are delighted to be associated with the Green Street Jewellers Association / London Jewellery Week 2010 and look forward to being involved in what promises to be an exceptional event.”

The all-new Jaguar XJ will be used to ferry high-profile guests to the official London Jewellery Week launch event at Goldsmiths’ Hall (7 June) and then showcased at the Hatton Garden Festival (12 June), and at Treasure, the visionary jewellery exhibition (11-13 June). Details of a competition to win a Jaguar Track Day will be announced shortly also.

Through its commitment to London Jewellery Week and London’s jewellery industry, Jaguar supports the GSJA’s efforts to raise the profile of Green Street as a lively jewellery quarter in the capital. Located in the heart of Newham, Green Street has been a traditional centre for the trade and is fast becoming a top shopping destination for exquisite fine jewellery and wedding jewellery.

INFORMATION FOR PRESS

About London Jewellery Week 2010

A group of cornerstone jewellery events will form the basis of the London Jewellery Week activities, encouraging visitors to experience London’s jewellery quarters and celebrate its design diversity. Further events, including gallery exhibitions, retail receptions, open-studio events, seminars and catwalk shows, will entice every jewellery lover.

Following successful events in 2008 and 2009, the industry has come together to take up the reins of London Jewellery Week having secured funding from the London Development Agency via the Fashion Sector Investment Plan. Key industry participants have already indicated their intention to get involved with the London Assay Office, British Jewellers’ Association, National Association of Goldsmiths, the Gemmological Institute of America and a host of others joining the cornerstone event organisers.

A new London Jewellery Week website will be launched shortly to build enthusiasm and promote the programme of events. For more details and to sign up for updates please see www.londonjewelleryweek.co.uk.

PureJewels becomes Prestige Partner of London Jewellery Week 2010

LONDON, April 2010 – PureJewels, a prominent retail jeweller in the Green Street jewellery quarter in east London, has become a Prestige Partner of London Jewellery Week, underscoring its strong support for the event which will showcase British jewellery talent.

London Jewellery Week, which will take place from June 7-13, will celebrate London’s unique position in the world of jewellery design and production, and as a retail destination.

PureJewels will take an active role to support London Jewellery Week, by launching its Platinum Heritage Collection, featuring the work of six talented UK designers, and supporting the launch of the “Discover Jewellery” print magazine, which will raise the profile of the South Asian retail jewellery community on Green Street.

“The fact that we wanted to be established as a jewellery quarter on Green Street is a prime reason why we wanted to be on board with London Jewellery Week as a Prestige Partner,” said PureJewels’ brand manager Jayant Raniga.

“Our role as a Prestige Partner highlights PureJewels’ commitment to the success of London Jewellery Week.”

As a Prestige Partner, PureJewels will have a prominent listing on the London Jewellery Week (LJW) website with images and logo, and will feature in official LJW marketing.

PureJewels will also be showcased at the official London Jewellery Week launch party at Goldsmiths’ Hall and will be included in the advertorial of the Evening Standard’s ES Magazine.

For further information, please contact:

Jayant Raniga
290 – 292 Green Street | Forest Gate | London | E7 8LF
Tel: 020 8471 6070
Email: jayant@purejewels.com
Web: www.purejewels.com

London Jewellery Week 7 – 13 June 2010
A citywide celebration of London’s creative excellence.
Discover London’s rich jewellery scene through a diverse
programme of events including launches, seminars, fashion
shows, prize draws, receptions, street fairs and more!

www.londonjewelleryweek.co.uk

Information about PureJewels

PureJewels is devoted to the extraordinary pleasure of jewels: yesterday, today and tomorrow. This contemporary brand has its roots firmly in another time – and another world.

The story of PureJewels began in Nairobi, Kenya in 1950, with an indian jewellery designer, Bhanji Gokaldas, who made his name creating exquisite, bespoke pieces for the local elite. Twenty-five years later in 1975, he was tempted by the bright lights of London – and brought his own distinctive sparkle to a new country, eventually settling in Green Street.

Home to a multicultural community in East London, Green Street is the perfect place for PureJewels’ spacious new store, offering an unrivalled collection of contemporary and Indian-inspired jewels, from bespoke solitaires to bangles laden with diamonds

www.purejewels.com