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Jewellery is adornments worn to accessorise your look, uplift your personality and add value. PureJewels are pioneers in providing excellent quality and aesthetics to your jewels, and this is our attempt to educate and curb your curiosity on what goes into making these beauties. What are the different types of metals used to make jewellery? [...]Continue Reading
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Understanding Jewellery
As pointed out above, jewellery needs to be felt and loved. One needs to be immensely passionate about understanding jewellery and its infinite branches. To understand the subject, one needs to get in-depth and be ready to dive in to explore the fascinating world of gems and jewellery. This fascinating bubble never breaks, it literally is infinitely deep and as you move forward, it keeps getting dreamier than before. This vast subject has no boundaries. You may start at one point and discover yourself to be surrounded by gorgeous, intricate and something delicate with a deep and rooted history of its own. To have an understanding of jewellery, one definitely needs to ponder over as many branches of jewellery as possible. Jewellery branches include everything that is connected to it in any way, directly or indirectly. In pursuit to understand jewellery, one must learn about all its aspects starting from the significance, history and origins of jewellery to design & craftsmanship to purchasing, sales and even marketing of jewellery. To summarise it all, we believe, jewellery needs to be felt both emotionally and physically to be understood.
You might have heard the term “Hallmarking” while buying jewellery. People always say to buy only hallmarked jewellery. But what is hallmarked jewellery? Why is it important? What is a Dealer’s Notice in between all this? To explain all these questions, we have compiled a guide for you. What is a Hallmark? A hallmark is [...]Continue Reading
“Life is a full circle, just like my earrings”– Every woman ever! Hoop earrings (the bigger the better) have been worn by women as symbols of resistance and strength for decades, dating back to ancient Egyptian royalty like Cleopatra and Nefertiti. Hoop Earrings add playful movement to your style. They are the best for classic [...]Continue Reading
Zakat (zakaat) is one of the five pillars of Islam and it refers to the practice of donating some of your wealth to charity. Why is Zakat important? In Islam, all things belong to God, and Zakat is an important way to pay respect to that belief. It means “purify” and giving away wealth is […]
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What is an eternity ring? Eternity rings are symbols of true and eternal love. They signify the promise of lifelong commitment that one partner makes to the other during the wedding. Eternity rings also symbolise the circle of life, and the belief that come what may, true love conquers all and finds its way back, [...]Continue Reading
Plating is the process of coating the surface of a metal with another metal to serve diverse functional objectives and creative purposes. In this process of plating, the object that is being plated or coated is called Substrate or Cathode while the other metal that the substrate is being plated with is known as Anode. [...]Continue Reading
Chains have been part of the jewellery wardrobe since ancient civilisations. The Egyptians wore gold chains because they believed it would ward off the evil eye. They also wore gold chains because they associated them with power and status. These gold chains would be worn with amulets and gemstones such as lapis lazuli, emeralds et [...]Continue Reading
What is a carat? How many carats are in gold? How big is a one-carat diamond? In this master style, we explain the difference between gold and diamond carats and help you to understand the meanings of each. What is a carat? If you are jewellery shopping, you may have seen the word “carat” used […]
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What is a hallmark? What is a hallmark? How do you read silver hallmarks? Does gold plated jewellery has a hallmark? Whether you identifying an old piece of jewellery or looking for quality assurance as you buy a new piece, read this feature first. This article will answer your questions about hallmarks on precious metals. [...]Continue Reading
What is 999 fine gold - how many carats, and what is it worth? In this masterclass, we delve into the carat system and discuss whether 999 fine gold is worth the investment. How is gold purity affected? In its pure form, gold is soft and malleable. It’s also one of the most valuable metals [...]Continue Reading
Here we cover the history and importance of the Tola, from its origins to its ongoing use and significance today. We’ve also commemorated the Tola with our own collection of silver Tola coins, to cherish as beautiful gifts, collector’s pieces, or a traditional investment in the immutability of precious metals. What does Tola mean? A [...]Continue Reading
Traditional Asian jewellery Asia has a rich history of jewellery design, and it’s a source of great joy. We are very proud of our heritage and the spectacular tradition of Asian jewellery. Whether you’re an avid collector or a contemporary fashionista, it’s hard to resist the call of gold and jewels… well, it’s in our […]
Continue ReadingGiving children gold Investing in gold is widely approved. Gold is accepted at central banks all over the world; it has been collected and preserved by humans for thousands of years. It is universal and timeless – an exceptionally good, long-term investment. And if you have grandchildren or children, gold is a good ‘insurance policy’ […]
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