Personalised Jewellery
A Testament to Power and Courage


Crafted in 24ct Gold and Platinum
Grandmother’s Heirloom Gold Hairpin into a Forever Ring

Let us craft your story

Name Personalisation
Gift your loved ones a name, initial, or milestone date crafted in 22ct Gold. A warming gesture that will be recognized forever.

Rare Gemstones
Create heirloom jewellery with rare
and exquisite gemstones to cherish for generations to come.

Memorable Engraving
Add a personal touch with meaningful engravings, for your rings, pendants or charms, turning moments into lifelong memories.

Ideate

Design

Craft

PRESENT
Book an Appointment

PureJewels
4.8
39 Reviews
Pure Jewels is truly the best…
Pure Jewels is truly the best jewellery shop and the only one I trust for all my jewellery needs! The quality of their pieces is unmatched, and the service is always impeccable. From the stunning designs to the attention to detail, every purchase has been a perfect experience. I wouldn’t shop anywhere else—Pure Jewels sets the standard for excellence. Highly recommended
Great selection of jewellery
Very easy to navigate the website, but difficult to choose what to buy amongst the beautiful selection of jewellery available. My niece loved her key pendant - an ideal 18th birthday present. Fantastic communications and speedy delivery. Highly recommended jewellers.

Great customer service
Great customer service - was looking for a specific pendant and the team were really helpful in capturing my vision of what I wanted. It was great to see the vision come to life as part of their wider collection and I couldn’t be happier with the end result. Comms were helpful throughout the process and happy with their service overall. Highly recommend.
EXCELLENT Based on 169 reviews Talia Adkins2024-04-17Trustindex verifies that the original source of the review is Google. I don’t normally write reviews but I’m so impressed by purejewels. I’ve never felt so looked after, especially when purchasing something online. Ive bought afew items of jewellery from them over a couple of years and the quality of their products are impeccable and the service given is top tier! They are quick to respond to any question and give you regular updates via WhatsApp. Could not recommend highly enough! shomon zaman2024-03-23Trustindex verifies that the original source of the review is Google. Great service and customer response from devyami and the team, as always. Will come back again. Great choices not only for weddings, but other occasions. Pricing are brilliant. Bhanu Jethwa2024-03-03Trustindex verifies that the original source of the review is Google. Have used PureJewels since they were based in Eastham Highstreet. Got full trust on their products. The only shop I would go for myself and my families jewellery. Number one to me. I would like to thank Ramnikbhai and Jay for their Quality Service. Thank you so much. Seetal Shah2024-02-23Trustindex verifies that the original source of the review is Google. Ordered some beautiful gold stud earrings for a special occasion. Service was impeccable, delivery was quick. Kept updated by Whatsapp on tracking too. The shop/website is good, lots of different jewellery with modern designs and wide range of choice, will definitely be buying again. Reasonably priced. Sinead Jordan2024-01-30Trustindex verifies that the original source of the review is Google. Jay was very professional and helpful. Very quick response and turn around. Very happy with the product . Would highly recommend. Maeva D2024-01-21Trustindex verifies that the original source of the review is Google. I've purchased a couple of chains and earrings from Pure Jewels and would highly recommend them. Their designs are just so beautiful and unique - you will not find anything similar in another shop. I recently purchased a necklace in store and couldn't decide between two, I was doing my own head in but Jayant showed complete understanding and patience, making me feel comfortable with kindness and options to accommodate my requests instead of trying to rush me. It was also really insightful to learn about their values and ethos. Also show videos on WhatsApp online if needed, which is really helpful. Actually sad I didn't come across Pure Jewels earlier, I wouldn't have purchased elsewhere in the past! ❤️ 11112023-12-30Trustindex verifies that the original source of the review is Google. It was my first time visiting the shop and I was blown away by the friendliness & level of service provided from Pure Jewels & it's owner. The jewellery they have and make is beautiful and of high quality & I already have more pieces being designed and made by them. Highly recommend this jewellers 👊🏼


Personalised jewellery refers to custom-made pieces that feature unique touches such as names, initials, dates, or meaningful symbols. At Purejewels, we offer a wide range of personalised necklaces, personalised bracelets, personalised rings, and we also have personalised men’s jewellery, such as mens personalised bracelets and mens personalised necklaces, all crafted from high-quality 22ct gold to make each piece truly one-of-a-kind.
At PureJewels, we believe that jewellery should be more than just an accessory—it should tell your story. That’s why we specialise in personalised jewellery, designed to capture the essence of life’s milestones and celebrations. Whether you're commemorating a special moment or marking an achievement, our custom keepsakes and personalised gifts are crafted to reflect your unique journey.
Each piece is thoughtfully designed and meticulously handcrafted in our London atelier and gold workshop, ensuring exceptional quality and craftsmanship. Available in 18ct gold, 22ct gold, and platinum, every creation is tailored to your preferences, making your jewellery as unique as you are.
Our team of expert designers will present the design to you for approval before beginning production in our London workshop. Throughout the process, our production team will share images and videos at every stage, from laser cutting to setting to the final finish, ensuring complete transparency and allowing you to witness your jewellery come to life.
Our collection includes rings, necklaces, charms, cufflinks, bracelets, and pendants, all customisable with names, initials, dates, or meaningful symbols—turning each piece into a personal reflection of your memories and milestones.
Whether you're searching for a thoughtful gift or a cherished keepsake, our personalised jewellery serves as a lasting reminder of your dreams, goals, and the moments that matter most. Celebrate your journey with jewellery that truly tells your story.
We offer personalised jewellery in:
- 22ct yellow gold – Classic and timeless
- 22ct sunrise gold – A unique warm gold tone
- 18ct white gold – Elegant and modern
Platinum – Durable and luxurious
To maintain the shine of your personalised gold necklace, personalised gemstone necklace, or any other jewellery, avoid exposure to chemicals, remove before showering, and clean with a soft cloth regularly.
Since personalised items are custom-made, returns and exchanges are only available for faulty or incorrect items.
Production time varies depending on the design and customisation. Most personalised jewellery items take between 10-15 business days, plus shipping time.