A Testament to Power and Courage
Crafted in 22ct Sunrise Gold
Let us craft your story
Name Personalisation
Gift your loved ones a name, initial, or milestone date crafted in 22ct Gold. A warming gesture that will be recognized forever.
Rare Gemstones
Create heirloom jewellery with rare
and exquisite gemstones to cherish for generations to come.
Memorable Engraving
Add a personal touch with meaningful engravings, for your rings, pendants or charms, turning moments into lifelong memories.
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PureJewels
4.8
39 Reviews
Pure Jewels is truly the best…
Pure Jewels is truly the best jewellery shop and the only one I trust for all my jewellery needs! The quality of their pieces is unmatched, and the service is always impeccable. From the stunning designs to the attention to detail, every purchase has been a perfect experience. I wouldn’t shop anywhere else—Pure Jewels sets the standard for excellence. Highly recommended
Great selection of jewellery
Very easy to navigate the website, but difficult to choose what to buy amongst the beautiful selection of jewellery available. My niece loved her key pendant - an ideal 18th birthday present. Fantastic communications and speedy delivery. Highly recommended jewellers.
Great customer service
Great customer service - was looking for a specific pendant and the team were really helpful in capturing my vision of what I wanted. It was great to see the vision come to life as part of their wider collection and I couldn’t be happier with the end result. Comms were helpful throughout the process and happy with their service overall. Highly recommend.
Personalised jewellery refers to custom-made pieces that feature unique touches such as names, initials, dates, or meaningful symbols. At Purejewels, we offer a wide range of personalised necklaces, personalised bracelets, personalised rings, and we also have personalised men’s jewellery, such as mens personalised bracelets and mens personalised necklaces, all crafted from high-quality 22ct gold to make each piece truly one-of-a-kind.
At PureJewels, we believe that jewellery should be more than just an accessory—it should tell your story. That’s why we specialise in personalised jewellery, designed to capture the essence of life’s milestones and celebrations. Whether you're commemorating a special moment or marking an achievement, our custom keepsakes and personalised gifts are crafted to reflect your unique journey.
Each piece is thoughtfully designed and meticulously handcrafted in our London atelier and gold workshop, ensuring exceptional quality and craftsmanship. Available in 18ct gold, 22ct gold, and platinum, every creation is tailored to your preferences, making your jewellery as unique as you are.
Our team of expert designers will present the design to you for approval before beginning production in our London workshop. Throughout the process, our production team will share images and videos at every stage, from laser cutting to setting to the final finish, ensuring complete transparency and allowing you to witness your jewellery come to life.
Our collection includes rings, necklaces, charms, cufflinks, bracelets, and pendants, all customisable with names, initials, dates, or meaningful symbols—turning each piece into a personal reflection of your memories and milestones.
Whether you're searching for a thoughtful gift or a cherished keepsake, our personalised jewellery serves as a lasting reminder of your dreams, goals, and the moments that matter most. Celebrate your journey with jewellery that truly tells your story.
We offer personalised jewellery in:
- 22ct yellow gold – Classic and timeless
- 22ct sunrise gold – A unique warm gold tone
- 18ct white gold – Elegant and modern
Platinum – Durable and luxurious
To maintain the shine of your personalised gold necklace, personalised gemstone necklace, or any other jewellery, avoid exposure to chemicals, remove before showering, and clean with a soft cloth regularly.
Since personalised items are custom-made, returns and exchanges are only available for faulty or incorrect items.
Production time varies depending on the design and customisation. Most personalised jewellery items take between 10-15 business days, plus shipping time.