A bridal jewellery set is chosen once for the most important day of your life — and then worn again for every celebration that follows. At PureJewels on Green Street, London, we have been part of South Asian weddings for over 50 years. Our bridal sets are crafted in 22ct and 18ct hallmarked gold — in collections including Armari, Rosettes, Vinyasa, Jali Filigree, and Anusha — and many are designed and made in Britain. The full bridal range includes necklaces, earrings, bangles, tikkas, maang teeka, and mangalsutras that coordinate into a complete look. Many designs arrive in store before they appear online — visit Green Street or contact us to see everything available.
22ct Gold Rosette Maang Tikka
£4,275.00
22ct Gold Pendant Necklace | 15 Inches
£1,615.00
Armari Necklace in 22ct Gold
£2,500.00
22ct Gold Mang Tikka
£1,980.00
22ct Sunrise Gold Bridal Jhumar
£5,010.00
22ct Gold Jhumar | Armari Collection
£4,775.00
22ct Gold Filigree Mang Tika
£2,135.00
22ct Gold Filligree Jhumka
£3,935.00
22ct Gold Chand Bali Earring with Enamel
£6,280.00
22ct Gold Round Pendant Necklace
£7,010.00
Armari Choker Necklace in 22ct Gold
£15,060.00
What Is a Bridal Jewellery Set?
A bridal jewellery set is a collection of pieces designed to be worn together on the wedding day — typically including a necklace, earrings, and bangles or a kada, coordinated in the same metal, finish, and design language. At PureJewels, our bridal sets are built from collections designed as complete looks — so every piece is made to sit alongside the others. You can also build a set by combining individual pieces from coordinating collections if you want something more personal.
Why Choose PureJewels for Your Bridal Set?
- 50+ years of South Asian weddings: PureJewels has been the jeweller of choice for Hindu, Sikh, Muslim, and British Asian brides on Green Street since the 1970s. We have dressed generations of families. We understand what a wedding set means — and how to get it right.
- Exclusive bridal collections made in Britain: Our Armari, Rosettes, Vinyasa, and Jali Filigree collections are designed in our own studio and made in Britain. You cannot buy these designs anywhere else. The Vinyasa peacock collection, in particular, is one of our best-loved bridal designs and is available in yellow gold, white gold, and rose gold.
- Try the full set in store on Green Street: Bridal jewellery looks different on than it does in a photograph. Visiting our Green Street showroom lets you try the necklace against your skin tone, see how the earrings sit with your face shape, and check that the bangles are the right size before you commit. Many new pieces are in store before they are listed online.
- Every piece UK hallmarked: All bridal jewellery at PureJewels is independently hallmarked by the London Assay Office — your legal guarantee of gold purity. This matters for a piece of this value.
- Interest-free payment plans: Bridal sets represent a significant investment. We offer interest-free instalments over 3–6 months with a 20% initial deposit on sets over £1,000. Speak to our team via Live Chat to arrange.
- Special orders with plenty of lead time: Most collections are available to order even if not currently in stock. Allow at least 6–8 weeks for special orders — and more if you need bespoke modifications or engraving.
Bridal Set Collections at PureJewels
Armari Collection
Our flagship bridal collection — heavily embossed 22ct gold with an antique finish that catches the light from every angle. Includes a bridal choker necklace, matching jhumka earrings, and coordinating bangles and rings. The Armari design has become one of our most recognised bridal looks and is worn across Hindu, Sikh, and Muslim weddings in the UK.
Rosettes Collection
Inspired by the rosette motif — a circular arrangement of petals found in Mughal architecture. Hand-finished floral patterns in 22ct gold across necklaces, earrings, bangles, rings, and nose pins. The Rosettes Collection is the most complete range we offer — every piece coordinates with every other piece in the collection.
Vinyasa Collection — The Peacock
Our signature peacock design, crafted in yellow gold, white gold, and rose gold with diamond detailing. The peacock (mayura) is one of the most auspicious symbols in Indian culture — associated with beauty, grace, and new beginnings. A popular choice for brides who want something distinctively Indian but with a contemporary finish.
Jali Filigree Collection
Intricate open-lattice goldwork — one of the most technically demanding techniques in Indian jewellery. Jali pieces are bold in visual presence but lighter in weight than solid pieces of the same size, making them practical for a full wedding day. Available in 22ct gold.
Anusha Collection
Our most significant bridal collection — including the 63g Anusha choker necklace at £5,500. For brides for whom only the most substantial gold will do. An investment in jewellery that will be worn and valued for a lifetime.
Diamond & CZ Bridal Sets
For brides who want the sparkle of diamonds or cubic zirconia alongside their gold. Available in 18ct yellow, white, and rose gold. Diamond sets come with IGI certificates for every stone. CZ bridal sets offer extraordinary visual impact at a more accessible price point.
Building Your Bridal Set — What to Include
- Necklace (haar / kanthi): The centrepiece. Choose the length and style for your wedding outfit and neckline first — everything else is built around it.
- Earrings (jhumka / chand bali): Match to the necklace in collection, metal, and finish. Jhumkas suit a traditional bridal look; chand bali earrings suit a more contemporary bride.
- Bangles or kada: Coordinate in the same metal as the necklace. For a full traditional look, mix a decorative bridal kada with plain polished bangles of the same size.
- Maang Teeka / Tikka: A head ornament that sits at the centre parting. Optional but traditional for Hindu and Punjabi brides. Available to coordinate with the Armari and Rosettes sets.
- Nose pin (nath): A bridal nose pin coordinated with the set. Our Rosettes nose pin pairs naturally with the Rosettes necklace and earrings.
- Rings: A matching ring or ring set from the same collection completes the full look. Available in most collections.
- Mangalsutra: Chosen separately from the bridal set in most traditions — but should coordinate in metal and finish with the necklace.
Also Known As — Regional Names for Bridal Jewellery Sets
Frequently Asked Questions About Bridal Jewellery Sets
How far in advance should I order a bridal jewellery set?
We recommend ordering at least 6–8 weeks before your wedding date, and ideally 3–6 months in advance for special order or bespoke pieces. Some designs in our collections are made to order — especially heavier bridal necklaces and full matching sets. Visiting our Green Street showroom 3–4 months before the wedding gives you time to see the full range, try pieces, and make any modifications without pressure. Contact us via Live Chat to check lead times for specific pieces.
Can I buy individual pieces and build my own bridal set?
Yes — and many brides do this. You can choose a necklace from the Armari collection, earrings from Rosettes, and bangles from another design — as long as the metals and finishes coordinate. Our bridal advisors on Green Street and via Live Chat can help you build a set that works together even if the pieces are from different collections. We can also show you how existing pieces in your family’s collection can be paired with new pieces from our range.
Does PureJewels offer interest-free payment for bridal sets?
Yes — for bridal sets over £1,000, we offer interest-free instalment plans over 3–6 months with a 20% initial deposit. This means you can secure the set you want without paying the full amount upfront. Speak to our team via Live Chat or visit our Green Street showroom to arrange. We recommend setting up a payment plan as soon as you have decided on your pieces — this also secures your design in advance of high-demand wedding seasons.
Can I try bridal sets in person at PureJewels?
Yes — and we strongly encourage it. Visit our showroom at Green Street, Forest Gate, London E7. Many bridal pieces arrive in store before they are listed online, and photographs do not capture how a piece sits against your skin tone and neckline. Our bridal advisors will show you the full in-store range, help you try different combinations, and advise on what coordinates with your wedding outfit. No appointment is needed, though calling ahead is helpful for bridal consultations.
Are all pieces in the bridal sets UK hallmarked?
Yes — every piece of bridal jewellery at PureJewels is independently hallmarked by the London Assay Office. The 22ct pieces carry the 916 fineness mark; 18ct pieces carry the 750 mark. This is a legal requirement for all gold jewellery sold in the UK above 1g, and it is independently verified — not a seller’s self-assessment. All pieces come with a certificate of authenticity and are presented in a gift box.
Where can I buy a South Asian bridal jewellery set in London?
PureJewels at Green Street, Forest Gate, London E7 is one of the most trusted South Asian bridal jewellers in the UK. Our bridal sets — including the Armari, Rosettes, Vinyasa, and Jali Filigree collections — are designed in-house and made in Britain, available exclusively through PureJewels. We have been dressing South Asian brides in London for over 50 years. Visit our Green Street showroom to try pieces in person, or speak to our bridal team via Live Chat. Bridal sets available on special order — contact us at least 6–8 weeks before your wedding date.
What is included in a bridal jewellery set?"
A South Asian bridal jewellery set typically includes a necklace (the centrepiece), earrings (jhumka or chand bali), bangles or a kada, and often a maang teeka (head ornament), nose pin, and rings. All pieces are coordinated in the same metal, finish, and collection design. At PureJewels, our Armari, Rosettes, and Vinyasa collections include all of these elements — you can buy a complete set or build one piece at a time. A mangalsutra is typically chosen separately and should coordinate in metal with the necklace.