Our story began in India, and mingles with yours. To celebrate occasions, court affection, and demonstrate love, a piece of Indian 22 carat gold jewellery is simply perfect.
PureJewels is a family firm. Ever since Grandpa Bhanji sat tapping away in his tiny workshop, our family has loved the art of making jewellery. Take a close look. Almost every piece is influenced by the past, displaying historical techniques and ancient details or inspiration. There are traces of history woven throughout our collection of gleaming 22 carat gold.
Many of our loyal customers travel to the store and recommend our name to the next generation. Buying at PureJewels has become part of their tradition. We’re proud to serve families who have been buying our distinctive 22 carat gold for decades.
PureDesign – 22 carat gold Indian jewellery designs online
Open the door to our studio. You’ll find a small, experienced team at PureJewels. We travel the globe to meet the makers and curate our collection of 22 carat gold jewellery. Today we also design and create many pieces ourselves. That’s what makes our collections so distinctive and highly individual.
Our design process begins with sketches on a theme, or inspired by an interesting period of history; sometimes it starts with an original idea – like our Silver Tola – or a customer commission. Our in-house designers are wonderfully creative, with an understanding of the vast spread of history that lies behind them. We know that our customers value the historic and cultural significance of 22 carat gold jewellery.
When he determined to leave his home and sell his jewellery around the world, Bhanji knew one thing: 22 carat gold jewellery plays an important part in many, many Indian traditions and occasions. It’s not simply a gift; it’s an investment, a part of our heritage, and an heirloom to treasure.
PureLove – 22 karat gold Indian jewellery designs online
A beautifully-made, wonderfully presented piece of 22 carat gold is very special. It creates a memorable moment and can capture emotion like nothing else.
Choosing a piece by PureJewels is meaningful. Our 22 carat gold jewellery is selected with love, influenced by history, and crafted with care. You can place your trust in our firm, which has been established in London for 40 years.
You might be choosing a piece to celebrate a special occasion, to wear for a landmark day, or to add to your story of romance. You may be drawn to 22 carat gold because of its warmth, quality, or historic authenticity. We’re here to help you choose the perfect piece, using our selection on this page to guide and inspire you. We feel confident that our 22 carat gold collection contains a discovery that you’ll love.
Our portfolio is curated with specialness in mind. We know how a piece of jewellery can find a unique place in the heart, becoming inextricably linked with a love that lasts a lifetime. It’s been this way for centuries, and that’s why ancient Mughal style winds its way back into our collections – because love’s always been the same.
Everything that goes into our jewellery now goes into making your moment special.
There’s something special about PureJewels. Come in and discover it.