Yes, gold-plated jewellery can tarnish or fade over time, especially with regular wear. While it offers the luxurious appearance of gold at a more accessible price, it’s important to understand its nature and care requirements.
What Is Gold-Plated Jewellery?
Gold-plated jewellery consists of a thin layer of gold (usually 0.5 to 2.5 microns thick) electroplated over a base metal such as brass, copper, or silver. While it looks like real gold, the gold layer is not solid and can wear off gradually.
Why It Tarnishes Over Time
Several factors contribute to tarnishing or fading:
Exposure to moisture and air: Humidity and sweat can cause the base metal to oxidise, leading to discolouration.
Friction and wear: Regular contact with skin, clothing, or other surfaces can rub away the gold layer.
Chemicals: Perfumes, lotions, cleaning products, and even tap water can speed up the breakdown of the gold coating.
Skin pH: Some people’s natural skin oils or pH levels may react more quickly with the base metal beneath.
How to Prolong Its Life
Remove before bathing, sleeping, or exercising.
Store in a dry, airtight pouch or jewellery box.
Avoid contact with perfumes, cosmetics, or water.
Clean gently with a soft, dry cloth—never abrasive materials.
At PureJewels
We focus on hallmarked 22ct and 24ct solid gold jewellery—designed to be worn, cherished, and passed down without the worry of fading or tarnishing.
