Gold is more than just a metal—it’s memory, tradition, and legacy. But when pieces are no longer worn or needed, they still hold significant value. At PureJewels, we offer a trusted, transparent cash for gold service in London, helping you release that value with integrity and care.

Located in East London’s Forest Gate, our family-run jewellers have been serving generations with honesty and expertise. Whether you bring in broken chains, old bangles, gold coins or heirloom pieces, our in-house experts will test your gold on the spot—completely free of charge.

You’ll receive:

• A transparent, instant valuation based on the current live gold rate
• No fees for gold testing or consultation
• Same-day payment via bank transfer
• A full and proper purchase receipt for your records
• The option to upcycle your gold into a bespoke new piece

We accept all gold purities and weights, and use state-of-the-art XRF technology to ensure accurate readings. Your items are assessed in front of you, with complete clarity and without obligation.

Whether you’re looking to declutter, reinvest, or simply release the hidden value in your jewellery, PureJewels offers a secure and respectful space to do so. For those seeking cash for gold in London, we welcome you to visit our showroom or book a private consultation.

Your gold has a story—let its next chapter begin with PureJewels.