As of Monday, 12 May 2025, the average gold price per gram in the UK is approximately £78.85. This reflects a notable increase compared to the 2024 average of around £70.00 per gram, indicating a 12.6% rise year-over-year.

This upward trend is influenced by various global factors, including central bank acquisitions, geopolitical tensions, and shifts in interest rates. Analysts, such as those from the LBMA, forecast an average gold price of $2,736.70 per ounce in 2025, up from $2,386.20 in 2024, marking a 14.7% increase.

At PureJewels, we align our pricing with these live market rates to ensure transparency and fairness. Our gold bars and coins are priced in real-time, reflecting current market values. Explore our selection here:
Gold Bars & Coins

Similarly, our 24ct gold jewellery is also priced based on live gold rates, ensuring you receive accurate and up-to-date valuations. Discover our collection here:
24ct Gold Jewellery

For the most current gold prices, we recommend consulting reputable UK bullion dealers, as rates fluctuate throughout the day.