Jewellery shopping on Green Street is unlike any other experience in London—it is a harmonious blend of culture, craftsmanship, and community.
Unlike commercial high streets that often feature homogenous offerings, Green Street is a vibrant, heritage-rich destination that reflects the spirit of East London’s multicultural heart. It is especially beloved by those seeking South Asian bridal jewellery, heirlooms, and bespoke creations with deep symbolic meaning.
What truly sets Green Street apart is its diversity of jewellers:
- International Brands: World-renowned names like Malabar Gold & Diamonds and Joyalukkas have established flagship boutiques here, offering grandeur and variety in globally recognised designs.
- Heritage Jewellers: At the soul of the street are time-honoured houses like PureJewels, a fourth-generation family-run jeweller whose roots trace from India to East Africa to London. PureJewels stands out for its celebration of legacy, luxury, and storytelling, specialising in 22ct gold, platinum, and bespoke fine jewellery crafted in their London workshop.
- Independent Artisans: You’ll also find a multitude of traditional family jewellers, many of whom have been part of the community for decades, offering handcrafted bangles, bridal sets, gemstone jewellery, and custom work steeped in regional and generational artistry.
In short, Green Street offers a comprehensive jewellery landscape, where modern luxury meets artisanal tradition. Whether you’re investing in a wedding set, redesigning a cherished heirloom, or simply exploring, the street invites you to sit, sip chai, and discover a piece that resonates with your own journey.
