About PureJewels
PureJewels is a London luxury atelier known for bespoke design, meticulous craftsmanship and a refined aesthetic in 22ct Sunrise Gold, diamonds and platinum. Every piece is hallmarked in the UK for purity certification. Alongside our signature collections, we offer private consultations for engagement rings, wedding bands and made-to-order heirlooms.
In-store services
- Repairs & resizing – ring sizing, stone tightening, clasp and hinge repairs, chain soldering and re-polishing
- Valuations – insurance and probate valuations by qualified experts with clear documentation
- Jewellery cleaning & care – ultrasonic cleaning and professional finishing to restore brilliance
- Sell or part-exchange your old gold – fair, transparent pricing based on the live gold rate
- Personalised jewellery – engraving, birthstones, name and initial pieces
- Bespoke orders – concept to creation with CAD renders, sample fittings and final finishing in our Sunrise Gold, diamond or platinum settings
Fastest route (Tube)
From Gants Hill (Central line) go westbound to Mile End, change cross-platform to the District or Hammersmith & City line eastbound, and continue to Upton Park. Exit towards Green Street and walk along Green Street to the showroom.
Easiest route
Use the same Mile End cross-platform interchange and remain on the District/H&C line to Upton Park. Minimal walking and frequent trains make this the simplest option, especially if you are bringing items for repair or valuation.
Cheapest route (bus)
Take a bus from Gants Hill to Ilford or Stratford, then change for services to Green Street/Upton Park. The Hopper fare keeps costs low when you change within the TfL time window.
By car
Use the A12 then A118/A124 for the final approach. Allow time for weekend traffic or match days. On-street pay and display operates locally around Green Street.
Taxi or ride-hail
A simple door-to-door option, ideal if you are collecting a bespoke commission, dropping off repairs or bringing jewellery for cleaning and valuation.
If you would like route advice for the day of your visit or to book a private consultation, call us and we will be happy to help.
