White gold has a timeless appeal, spanning across trends. A contemporary favourite, striking white gold often compliments the diamonds set in it.
Our Vinyasa Collection was inspired by the majestic bird-Peacock. It is a popular collection among our buyers. Bold curves, sleek finishing, and striking peacock imagery make these pieces a favourite.
PureJewels had the pleasure of having celebrated jeweller Cindy Denis Mangam to design our Luminous Collection. Crafted in 18K white gold, each piece is striking and chic.
Our founder Bhanji Gokaldas started his journey from India to beautiful Africa where he found success. The Masaai collection is an ode to Masaai tribe and it was designed to honour them and their culture. Pieces from the collection are archived but can be ordered to be made.