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Book a Virtual Appointment
Search Account
  • Sale
  • Jewellery
    • Bracelets
      • Gold Bracelets for Women
      • Mens Bracelet
      • Kids Bracelet / Kada
    • Earrings
      • Bridal and Wedding Earrings
      • Stud Earrings
      • Hoop Earrings
      • Drop Earrings
      • Ear Dropper
      • Jhumkha Earrings
    • Gold Pendants
      • Initial Pendant
      • Religious Pendants
      • Fancy Pendants
      • Kids Pendants
      • Mens Pendants
    • Gold Chains
      • Foxtail Chain
      • Spiga Chain
      • Rope Chain
      • Box Chain
      • Dragon Chain
      • Link Chain
      • Bead Mala Chains
      • Choker Chains
      • 18ct Gold Chain
      • Kids Chains
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      • Daily Wear Bangle
      • Bridal Wear Bangles
      • Occasion Wear Bangles
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      • Mens Kada
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      • Long Necklaces
      • Short Necklaces
      • Mala Style Necklaces
      • Antique Style Necklaces
      • Filligree Necklaces
      • Choker Necklaces
    • Mangalsutras
      • Daily Wear Mangalsutras
      • Occasional Wear Mangalsutras
    • Nose Pins
      • Gold Nose Studs
      • Gold Nose Rings
      • Diamond Nose Pin
    • Gold Rings
      • Ladies Rings
      • Gents Rings
      • Daily Wear Rings
      • Occasional Wear Rings
    • Jhumar
    • Anklets
    • Bridal Tikka
    • Watches
      • Ladies Watches
      • Gents Watches
    • Asian Jewellery Sets
      • Diamond Jewellery Set
      • White Gold Jewellery Set
      • Bridal Set
    • Poncha
    • Bridal Naths
    • 24ct Gold Jewellery
  • Chains
  • Diamond
    • Diamond Ring
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    • Engagement Rings
      • Diamond Rings
      • 22ct CZ Stone Rings
      • 18ct Gold Rings
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      • 18ct Gold Bands
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      • Platinum Wedding Bands
      • White Gold Wedding Bands
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      • Christian Bauer Bands
  • Collections
    • National Gallery Collection
    • Rosette Collection
    • Armari Collection
    • Glow Collection
    • Meenakari Collection
    • PureJewels Silver Tola
    • Anusha Collection
    • Diya Collection
    • Floralia Collection
    • Jali Filigree Collection
    • Luminous Collection
    • Lotus Collection
    • Masaai Collection
    • Pearl Collection
    • Sparkle Collection
    • Vinyasa Collection
    • Rose Gold Collection
  • For Whom/When?
    • Children’s Jewellery
    • Teenage Jewellery
    • Women’s Jewellery
    • Men’s Jewellery
    • Anniversary Gifts
    • Wedding Gifts
    • Birthday Gifts
    • Valentine day Gifts
    • Mother’s Day Gifts
    • Father’s day Gifts
    • Festival Gifts
      • Diwali Gifts
      • Christmas Gifts
  • Bars & Coins
    • Gold Bars in UK
    • Gold Coins
    • Silver Coins
  • Shop By
    • Price
      • Jewellery under £100
      • Jewellery under £200
      • Jewellery under £500
    • Metal
      • Yellow Gold Jewellery
      • White Gold Jewellery
      • Rose Gold Jewellery
      • Platinum Jewellery
      • Silver Jewellery
  • Jewellery Corner
    • Jewellery Style Guide
    • Jewellery Gift Guide
    • Jewellery Size Guide
    • Jewellery Lifestyle
    • Jewellery Education
    • Gold Reports
    • Indian Jewellery
  • About
  • Contact

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Jewellery Style Guide

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  • Jewellery Style Guide
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Christmas Jewellery

Can You Wear Silver and Gold Jewellery Together

How to Wear Silver and Gold Jewellery Together? Wearing silver and gold jewellery together has been a popular trend in the fashion world for many years. But do you know all the ins and outs of how to make these two metals work together? Learn about mixing silver and gold jewellery for an effortless, fashionable [...]

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Gold bracelets for women

Gold Bracelet for Women

What are Various Types of Bracelets? We love the versatility of bracelets. The various kind of gold bracelets is tennis bracelets, gold charm bracelets, gold bangle bracelets, gold kadas, gold chain bracelets, Rudraksha bracelet, filigree bracelet, et Cetra. These bracelets are sometimes also studded with stunning diamonds and colourful gemstones. Which Arm Should a Woman [...]

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Personalised Gold Jewellery

Personalised Gold Jewellery

At PureJewels, we believe in the celebration of life and craftsmanship. All of our jewellery is crafted by talented craftsmen and uses state-of-the-art technology. At our atelier, you will find fine jewellery for not only everyday use but also for various occasions. We believe that jewellery is a personal token. Whether you buy it for [...]

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A Definitive Guide To Hoop Earrings

A Definitive Guide To Hoop Earrings

“Life is a full circle, just like my earrings”– Every woman ever! Hoop earrings (the bigger the better) have been worn by women as symbols of resistance and strength for decades, dating back to ancient Egyptian royalty like Cleopatra and Nefertiti. Hoop Earrings add playful movement to your style. They are the best for classic [...]

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Eternity-Ring-images-04-2

Eternity Rings

What is an eternity ring? Eternity rings are symbols of true and eternal love. They signify the promise of lifelong commitment that one partner makes to the other during the wedding. Eternity rings also symbolise the circle of life, and the belief that come what may, true love conquers all and finds its way back, [...]

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All About Chains

All About Chains

Chains have been part of the jewellery wardrobe since ancient civilisations. The Egyptians wore gold chains because they believed it would ward off the evil eye. They also wore gold chains because they associated them with power and status. These gold chains would be worn with amulets and gemstones such as lapis lazuli, emeralds et [...]

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Pure Jewels

Traditional Asian Real Gold Jewellery

Traditional Asian jewellery Asia has a rich history of jewellery design, and it’s a source of great joy.  We are very proud of our heritage and the spectacular tradition of Asian jewellery.  Whether you’re an avid collector or a contemporary fashionista, it’s hard to resist the call of gold and jewels… well, it’s in our […]

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Forest Gate, E7 8LF, UK

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00 44 20 8470 1221

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